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- Monday, May 13
Who else is counting down the minutes until OpenAI’s latest announcement today? If you’re not sure what I’m talking about, check out the first headline below!
📊 Stat Of The Day 📊
Google Search results without its Search Generative Experience (SGE) increased from 25% to 65%. (Source: BrightEdge)
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⚡️ Today’s Headlines ⚡️
📣 Ready for OpenAI’s big announcement today at 10 a.m. PT?
👥 X advertisers will soon get the option to create ad audiences with AI
☁️ Bluesky now lets users personalize their Discover feed
✂️ More third-party data platforms might lose access to Reddit soon
🥇 Instagram beats TikTok for video-based user acquisition
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🛠 Things Worth Checking Out 🛠
📈 GROW BIG - De Beers 'A Diamond is Forever' campaign that catapulted their business to massive growth was created & executed by an amazing agency. Match with your amazing growth agency in 60 seconds here →
👀 ORGANIC HACKS - Did you catch my interview with Jason Levin about how to make millions with memes & newsletters? Well, he recently launched a newsletter covering unique organic social growth tactics and people are loving it! Sign up in 1 click here →
🧑💻 SAFARI - Apple’s upcoming Safari 18 browser release is expected to come with Intelligent Search (webpage summaries based on search queries) and Web Eraser (removal of text/images) features. Big move.
💡 Today’s Insight 💡
🗞 TL;DR - TikTok is a key network for search discovery, and its newest insights report helps shed light on its significant role across the marketing funnel.
💡 Insight - Here are some of the top stats from the report:
61% of TikTok users discover new brands/products on the app, 1.5x more than on other platforms
1 in 2 users go to TikTok to research products or brands
91% of users inspired by the TikTok search followed through with an action
TikTok users are 1.5x more likely to discover and immediately purchase something
TikTok claims its visual, community-driven approach delivers 41% more entertaining search results, 28% more authentic, and 25% more concise than traditional search engines
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