- Growth Daily
- Posts
- Monday, May 1
⚡️
Talk of the Town
Recent legislation in certain states, such as Louisiana, requires sites that could be “harmful to minors” like TikTok or Pornhub to verify users’ ages before granting access.
Civil liberties experts say that these restrictions could radically alter the internet by jamming up free speech and access to online information.
Takeaway: Brands in the space catering to adults might want to consider being proactive and determining what potential legislation could mean for users accessing your content. And for the rest of us, consider this slippery slope: Who’s to say what content is or isn’t harmful to minors?
Calling itself “a new social network for microblogging,” the app is currently in an invite-only beta running on a decentralized network, which provides users with more control on service, data, and content.
Takeaway: Just like the Clubhouse invite-grab of 2020, expect everyone to be looking for an invite to the app (no one likes FOMO). But will Bluesky succeed at stealing away users unlike other alternate social networks in this post-Twitter era? Only time will tell…
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New Growth Insights
YouTube created this ~6 min video on different options for using music in your videos including how copyright works and how to use the YouTube Audio Library.
Takeaway: No one wants to create a fun brand video only to get a DMCA takedown notice, so watch this quick resource to avoid any future headaches.
Last year, Gen Z purchased 20% less cow’s milk than the national average… so you can bet that the oat milk generation didn’t appreciate the comeback of “Got Milk” ads which features celebrities and influencers poking fun at alternate milks (i.e. a “wood milk” campaign).
Takeaway: Alienating and making fun of the entire audience you hope to attract is a BOLD strategy that every brand should probably avoid… unless you really want to see out of touch.
🛠️ Things Worth Checking Out
💬 META - Meta’s new text-based Twitter competitor app ‘Barcelona’ is slowly taking shape. Check out the early reports here.
🛍️ E-COMM - 1 in 4 e-commerce stores experience data loss. Don't be a statistic! Protect your store with Rewind's easy backup and restore solution. Visit Rewind Here!
🎥 TIKTOK - TikTok analyzed 300+ videos from their Creator Marketplace to create a guide for advertisers on 4 things that effective creator campaigns have in common. Read the full guide here.
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