Monday, March 4

Today's top marketing news, tips, & tools

If you’re feeling sleepy or unmotivated today, remember: it’s the first Monday of a new month. It’s a great time to get a fresh start. Let’s get it! 💪

🧠 Stat Of The Day 🧠

LinkedIn Ads reach increased by 2x, engagement increased by 3x, and pipeline increased by 26% when targeting job function versus job title. (Source: Cognism and CXL)

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⚡️Today’s Headlines⚡️

📰 Facebook is removing its News tab and not paying publishers

🙌 You might be able to schedule Threads content in third-party apps

📱 Posting to IG stories on iPhone just got easier

👀 X’s new algorithm change is designed to give your posts more reach

🔎 Chrome’s got a few new features to help people find your products

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🛠️ Things Worth Checking Out 🛠️

🍪 THIRD-PARTY TRACKING - How’s the initial phase of Google’s cookie departure going for ad tech vendors? Apparently pretty good, according to recent earnings updates from ad tech companies.

😬 THREADS - Threads was down for 30 mins last Thursday afternoon and it doesn’t seem like people went back to X/Twitter during the outage… this was the first significant outage for Threads since its launch.

🧠 SGE ADS - Google’s Search Generative Experience on ads within Google’s SERPs is being explored in a new study. Top takeaway: when SGE snippets included text, ads appeared at the top 23% of the time.

Today’s Insight

📰 TL;DR - Social media referral traffic has been fluctuating recently, with most industries trending downward. A new social media benchmarks report from Rival IQ, examining more than 5 million posts, helps answer the question: is it just your brand, or is social traffic really declining overall?

💡 Insight - Here are a few top takeaways from the report:

  • Facebook is up: Median engagement rate for all industries on Facebook is 0.063%, a slight rise from last year’s 0.060%

  • IG is down, slightly: Overall engagement rates on IG declined slightly from 2023, down to 0.43% – a steady decline from 0.98% in 2021

  • X is down, slightly: X average engagement across all industries was 0.029%, a slight drop-off from last year’s 0.035%

  • TikTok is VERY down: TikTok had a major decline in brand engagement with median engagement at 2.63%, a huge drop from last year’s 5.69% per clip

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