Monday, March 3

🌟 Today’s Highlights:

• LinkedIn is testing a Connections-only update feed

• YouTube is improving how mid-roll ads show up

• Got a pipeline problem? Here’s my top fix

• 📊 Stat of the Day: 59% of Americans click on brands they know in Google Search results. (Source: Page One Power)

• 💡 Today’s Insight: Don’t follow these outdated SEO tactics

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💡 Today’s Insight 💡

Don’t follow these outdated SEO tactics

🗞 TL;DR - I hate to be the one to break it to you, but SEO has evolved quite a bit since the old school books were written. Search Engine Land identified five key SEO content pitfalls you could be making that could be hurting your brand’s traffic more than helping.

💡 Insight - Here are the SEO pitfalls to avoid if you want to regain lost traffic:

1. Writing blog posts based on keyword search volume - Instead, write content that solves a keyword phrase, question, or topic and focuses on what your customers are asking. Create content that users need and you’ll create a great UX with valuable resources.

2. Publishing content in bulk instead of prioritizing quality - Publishing a ton of low-quality articles a day quickly leads to a shortage of topics and hurts your site’s reputation with search engines. Focus on quality over quantity.

3. Focusing on word count instead of value - Contrary to popular belief, there is no minimum or maximum word count for SEO. Only write as much as you need to, no need for unnecessary fluff.

4. Turning every header into a question - Some questions are useful, but others are better as statements, don’t force it!

5. Publishing every single day or week - If there’s nothing new to write about, you don’t need to publish new content. Instead, work on refreshing and improving existing content.

⚡️ Today’s Headlines ⚡️

🤝 LinkedIn is testing an alternate Connections-only update feed. The new feature gives users an option to switch to a separate tab of a feed of only updates from people in their first degree network.

🙏🏼 100 Leads in a Month? That's what I'm currently generating via my ads + newsletter funnel. Join 20+ smart Founders & CEOs who have hired my lead gen team to write your weekly newsletter, grow your list, & use my secret sauces to turn your new subscribers into leads/customers. See if you’re a fit here →

⏸️ YouTube is changing the way mid-roll ads work. The change will show more mid-roll ads at natural break points, like pauses and transitions, instead of where they may feel interruptive and cause viewers to abandon the video.

🎙️ Stream now: How To Grow Your Personal Brand in 2025 - on Spotify, Apple, or YouTube / My 7 Facebook Ad Creative Frameworks - on Spotify, Apple, & Youtube / Lessons from Optimizing 1,000 Websites - on YouTube, Spotify, Apple / My Disgustingly Simple 2025 Marketing Hack - on YouTube, Spotify, or Apple

💫 Google Display Ads launched new updates. The updates aim to provide more placement options for reaching audiences including more ad inventory across a range of platforms and categories, Google Display inventory added to Demand Gen campaigns, collaborative creative ad galleries, and more.

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