Pretty wild weather across the U.S. this weekend. There you go, that’s your cliché water cooler discussion of the day.

🧠 Stat Of The Day 🧠

58% of U.S. teens say they use TikTok daily. (Source: Pew Research Center)

🙌 Content Management Was Never This Easy

Tired of the same old static spreadsheets? Time to up your game with monday.com's Content Calendar Template.

• Plan, track, and collaborate easily with your team

• Set automatic reminders

• Automate mundane tasks

• Manage incoming content requests with customizable forms.

From content campaign planning to tracking performance data and analytics, this template was built to make all of your content processes run smoothly. Want to make content planning a breeze?

🎙 🎉 Now Streaming - How To Market B2B SaaS, Women’s Jewelry To Men, & More on YouTube, Spotify & Apple 🙂 

⚡️Today’s Headlines⚡️

#️⃣ Instagram’s discovery feature just got better with new Hashtag search

🚙 Lyft launched new targeted in-app video ad options

🚨 Watch out! Scammers are sharing deceiving links on X

✋ Instagram’s limiting certain content but users can change that

😮 Google rolled out a helpful content update and no site’s traffic has recovered

*Want to get in front of our audience of 100k Founders/Marketers? Start here…

🛠️ Things Worth Checking Out 🛠️

🧠 LEARN AI - Want to become smarter on AI in just 3 minutes a day without spending a penny? Sign up for prompts daily here.

💥 TURN YOUR EMAIL LIST - into a revenue-generating newsletter so you can finally own your audience with The Newsletter’s Team’s new accelerator! Apply to join here.

🔥 PINTEREST - Gen Z is Pinterest’s fastest growing audience and represents over 40% of the platform’s global monthly active users. So, how is Gen Z using Pinterest? Here’s how.

✨ Today’s Insight ✨

How to maximize your Meta advertising

📰 TL;DR - Meta’s been embracing automation and AI across their ad platforms, making it challenging in recent years to keep up with best practices and how to use these tools strategically. Search Engine Land has curated best practices to maximize your advertising campaigns by adopting AI tools like Advantage+ and more.

💡 Insight - Here are 5 best practices to maximize your Meta advertising in 2024:

1. Simplify your account structure - Consider creating fewer campaigns and instead lean into an Advantage campaign budget

2. Test Meta Advantage+ audience - This feature is essentially an AI-powered dynamic audience that uses performance to identify who to deliver ads to in order to drive more efficiency

3. Embrace creative enhancements - Advantage+ creative allows Meta’s AI to automatically optimize the appearance of your ads

4. Leverage new lead generation features - Use conditional logic and rich creative lead forms to increase engagement and acquire more details prior to lead submission

5. Experiment with Advantage+ placements - These automated placements aren’t perfect, but they can help from both a CPA and media efficiency perspective.

*Want to get in front of 100,000+ Founders & Marketers? Click here…