Monday, March 25

Today's top marketing news, tips, & tools

Pretty wild weather across the U.S. this weekend. There you go, that’s your cliché water cooler discussion of the day.

🧠 Stat Of The Day 🧠

58% of U.S. teens say they use TikTok daily. (Source: Pew Research Center)

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⚡️Today’s Headlines⚡️

#️⃣ Instagram’s discovery feature just got better with new Hashtag search

🚙 Lyft launched new targeted in-app video ad options

🚨 Watch out! Scammers are sharing deceiving links on X

Instagram’s limiting certain content but users can change that

😮 Google rolled out a helpful content update and no site’s traffic has recovered

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🛠️ Things Worth Checking Out 🛠️

🧠 LEARN AI - Want to become smarter on AI in just 3 minutes a day without spending a penny? Sign up for prompts daily here.

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🔥 PINTEREST - Gen Z is Pinterest’s fastest growing audience and represents over 40% of the platform’s global monthly active users. So, how is Gen Z using Pinterest? Here’s how.

Today’s Insight

📰 TL;DR - Meta’s been embracing automation and AI across their ad platforms, making it challenging in recent years to keep up with best practices and how to use these tools strategically. Search Engine Land has curated best practices to maximize your advertising campaigns by adopting AI tools like Advantage+ and more.

💡 Insight - Here are 5 best practices to maximize your Meta advertising in 2024:

  1. Simplify your account structure - Consider creating fewer campaigns and instead lean into an Advantage campaign budget

  2. Test Meta Advantage+ audience - This feature is essentially an AI-powered dynamic audience that uses performance to identify who to deliver ads to in order to drive more efficiency

  3. Embrace creative enhancements - Advantage+ creative allows Meta’s AI to automatically optimize the appearance of your ads

  4. Leverage new lead generation features - Use conditional logic and rich creative lead forms to increase engagement and acquire more details prior to lead submission

  5. Experiment with Advantage+ placements - These automated placements aren’t perfect, but they can help from both a CPA and media efficiency perspective.

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