Monday, March 18

Today's top marketing news, tips, & tools

Coming at you a little later than usual due to a technical issue. Huge thanks to the beehiiv support team for working around the clock to help us get this issue out to you! 👏

🧠 Stat Of The Day 🧠

TikTok contributed $24 billion to the U.S. economy in 2023. (Source: Oxford Economics)

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⚡️Today’s Headlines⚡️

🎠 Instagram’s experimenting with up to 15 images in carousel posts

✏️ Snapchat is getting an AI caption generator

📌 X is testing showing your pinned posts in-feed to your followers

🧩 LinkedIn is planning to add in-app games to rank companies

📅 Instagram might soon let you backdate your posts

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🛠️ Things Worth Checking Out 🛠️

📸 NEED PHOTOS? - Snappr matches you with the best photographers for your needs, decreasing costs and efforts. Business content or precious moments, anytime and anywhere! Get 10% off here.

🧠 CHATGPT - Did you know? You can use ChatGPT to boost efficiency and productivity, streamline tasks, manage emails, and assist in project management in your workplace. Learn how for FREE.

👍 GOOGLE IMAGES - Google’s testing a new feature in image searches allowing users to “like” an image. Will it help rank images? Will it help with SEO? Who’s to say?

Today’s Insight

📰 TL;DR - SparkToro’s Amanda Natividad claims to get 40-44% open rates with this strategy… offering zero-click value. What’s zero-click content? Essentially, any content that’s completely digestible in its native format. This means the audience doesn’t have to click links to understand the email, article, or blog post – you’re just providing convenient value.

💡 Insight - Here’s how to build your zero-click email strategy:

  1. Flesh out your premise - Find a POV & make it defensible. This should clearly outline your content in a way that anyone could understand your intent.

  2. Make sure your email strategy serves a defined business goal - When this is well-defined, you can set a high bar for quality and better understand what you should be creating.

  3. Dare to zero-click your own marketing - This is a hard habit to break! Don’t over-promote yourself in the content, otherwise you’ll risk losing readers’ interest.

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