- Growth Daily
- Posts
- Monday, June 5
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Today’s Growth Tip
Instagram published a blog by Adam Mosseri explaining that IG uses a variety of algorithms and processes to surface content and personalize the experience. Overall, posts are ranked based on factors like user activity (likes, comments, shares, and saves) based on the post location and the account who posted it. The algorithm then makes its own assumptions about what content will fuel more engagement.
Make it yours: Instead of jumping on the latest IG hack, listen to what the actual leaders are saying and ensure your content strategy is prioritizing content that is engaging, shareable, and relatable. Review your IG plans for the next month – are you creating content people want to share & engage with? Are you engaging daily with your audience? Are you sharing others’ accounts and truly embodying the social experience?
💯 How Equilibrium Wealth Advisors achieved 100% Retention Rate
TL;DR - Equilibrium Wealth Advisors partnered with Piper Creative to create videos that that greeted clients (and leads) and engaged clients. By partnering with Piper Creative, Equilibrium achieved a 100% retention rate, 59 unsolicited referrals, and increased followers on their platforms.
💡 Insight - Video content is a powerful tool for businesses looking to build brand awareness and connect with their target audience.
Equilibrium Wealth Advisors' videos, created by Piper Creative, achieved remarkable success. This demonstrates the power of high-quality video content and the expertise of the Piper Creative team.
Get started with Piper Creative for free here.
*Want to get in front of 45,000+ Founders & Marketers? Click here…
🛠️ Things Worth Checking Out
🎄 TIKTOK HOLIDAYS - ‘Tis the season… TikTok just launched their 2023 Holiday Marketing Playbook because marketers know there’s no better time to feel holly & jolly than in June. Check out the full playbook here.
🌴 SEO - The experienced team over at BREEZY SEO will help you rank higher and get more customers easy breezy! Schedule a call with them here.
👀 SOCIAL IN 2028 - Sprout Social knows what your social team is going to look like in 2028… want to take a look?
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Talk of the Town
40+ school districts are suing social media companies like Meta, Snapchat, TikTok, and YouTube over their addictive and negative impact on students. In total, there are about 235 plaintiffs including school districts, individuals, and local & state governments seeking monetary damages for resources spent on the mental health crisis. Legal experts expect it’ll take many years to resolve.
Takeaway: This could set a true precedent for how public resources are being taken up by the often destructive mental health effects social media incurs, especially on young people. But, even the article notes that, social media may not be the big bad problem it’s being made out to be.
Move over Substack, there’s another competitor in town. WordPress’ newsletter service was first launched in December and allows bloggers to send posts via email to their audience. Now, they’ll also have the option to add income-generating streams to those newsletters. All WP users have access to the monetizing feature but those on paid WP plans will get lower to 0 transaction fees on subscriptions.
Takeaway: WP powers 43% of the web, including its open source version. Let that sink in. If you’re already operating a blog or website on WP, this is a great opportunity to bring everything under one roof (and avoid having to manage 2 separate platforms). Huge move for the WP team!
Are you actively looking to hire a marketing agency?(for any discipline including ads, organic content, seo, pr, lead gen, e-mail...) |
Did you learn something new from today's newsletter? |
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