- Growth Daily
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- Monday, June 24
I had a lot of great food this weekend, but my top eats were: a ricotta gnocchi (shoutout GF crowd!) with a basil, truffle cream sauce, a pitaya smoothie bowl, and a locally brewed blueberry kombucha.
We’re big foodies on our team, so we need to know… what’s the best dish you’ve eaten recently? 🍽️
📊 Stat Of The Day 📊
51% of total online mentions of purchasing discussions happen on Reddit. (Source: Reddit and Brandwatch)
👀 Your blog pages can turn into the best-converting pages for your brand
How? Focus on high-impact SEO strategies that target the most profitable opportunities for your brand.
North Star Inbound has a proven track record of creating top-converting blog pages that deliver thousands of leads, hundreds of thousands in directly attributed revenue, and rapid payback periods on SEO spend.
They focus on the 10% of pages with the highest ROI for your brand. Basically, your content becomes your most effective sales tool.
Intrigued?
⚡️ Today’s Headlines ⚡️
🏷️ Meta is tagging real photos with its ‘Made with AI’ label
😁 TikTok is adding UGC to its ‘Out of Phone’ Campaign
🚮 Google is releasing its June 2024 spam update this week
😬 Users are going to small claims court instead of Meta customer service
🙋 YouTube now lets you report AI deep fakes of yourself
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🛠 Things Worth Checking Out 🛠
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⛔️ SOCIAL WARNING - Last week, U.S. Surgeon General Dr. Vivek Murthy, called for official warning labels to be put on social media apps signaling the negative effects on mental health, much like the warning labels on tobacco & alcohol. Here’s what it could look like.
💡 Today’s Insight 💡
🗞 TL;DR - Be honest… when was the last time you audited your Google Ads campaigns? It’s one of those things that we sometimes forget when it’s working. However, regular check-in audits can be deeply beneficial to help you get a high-level picture of your account and understand where you should focus your efforts.
💡 Insight - Here are the top 7 areas Search Engine Land recommends evaluating:
Proper conversion tracking - Do you trust your conversion data?
Impression share value - aka the percentage of times your ad was shown compared to how often it could have been displayed
Campaign settings consistency - check if any of the following settings are different across campaigns (and if they should be): language, location, networks, time of day, bid strategy type
Match type usage - examine the effectiveness of each match type to determine if a match type needs to be removed
Ad group organization - aka every ad combination should describe every keyword in the ad group
RSA pinning - this can help you understand the PCC manager
Change history - Is the account actively being managed? Are you bidding branded keywords manually? Are you using broad match?
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