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- Monday, June 19
Monday, June 19
Marketing’s top news, tips, & tools of the day
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Today’s Growth Tip
TikTok just launched their AI-powered Script Generator tool to help advertisers generate scripts for their ads within seconds by inputting basic details about your product and company. The tool provides three different options and directions on how to use the parts of the script such as with voiceovers, on-screen visuals, and text overlays.
Make It Yours: If you’re a small team looking to jump into TikTok ads, this AI tool helps lower the barrier to entry and make your process from idea to execution more efficient. For bigger teams, this tool can be helpful in beating writers block and giving your team a starting draft script to run with.
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Talk of the Town
In a major move for those with self-designed websites, all Google Domains websites will be moving over to Squarespace’s platform sometime in 2024. The deal also provides exclusive domain provider rights to Squarespace for any customer purchasing a domain alongside their Google Workspace subscription for a minimum of 3 years.
Takeaway: While the deal hasn’t even closed yet (expected in Q3 FY23), this is a big move for any small businesses or freelancers who primarily operate on Google Domains. Furthermore, expect this big move to make waves in Squarespace - could result in added features to accommodate for approx. 10M acquired domains from Google.
As part of their goal to become a more “inclusive” employer, the food company has removed the qualifications requirement from all roles except Legal and Engineering – meaning anyone working in marketing will no longer have to have a degree in any subject to work there.
Takeaway: The need for a degree in marketing or other biz fields has been hotly debated for years, especially in the boom of more online education trainings and the shifted importance on real-life experience. How does this relate to growth? Well, if a major company is realizing that job requirements might benefit from being less traditional, maybe it’s worth it for your company to take a leap of faith too.
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