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- Monday, June 17
If you’re a dad (dog dads count!), did you have a good Father’s Day? If you’re not a dad, did you have a good Sunday?
📊 Stat Of The Day 📊
Around 59% of Gen Zers in the U.S. watch a show or movie on streaming video services after hearing an online creator talk about it. (Source: Deloitte)
🌤️ Behind Every Great Brand...
...is an agency partner who came up with an impactful marketing strategy to grow it! Like Nike, who worked with Wieden+Kennedy on their infamous 1988 campaign, "Just Do It," or Apple, who worked with Chiat/Day on their "1984" commercial that shocked the world.
Be like Nike, Apple, & many other brands here:
⚡️ Today’s Headlines ⚡️
🛑 YouTube is testing a server-side ad injection system to circumvent ad blockers
📉 New study shows a decline in focus on marketing effectiveness
🎆 An AI analysis of 8,000 top YouTube Ads revealed 5 key trends for brands
🔍 Security concerns delay the launch of AI-powered user-activity tracker Microsoft Recall
💲How much does ChatGPT cost? Here are OpenAI’s pricing plans
Interested in reaching our audience? Grow with us here
🛠 Things Worth Checking Out 🛠
👔 OFFICETOK - The latest TikTok discourse is over what’s acceptable to wear to the office. Are crop tops okay? Mini skirts? Cargo pants? I feel like my answer changes a lot as a primarily WFH person.
💼 CREATOR ECONOMY - Sherry Wong, a YouTuber, is now the Founder and CEO of Roster, a job hiring platform for creators. The site was made to offer opportunities for those with untraditional qualifications.
✉️ LINKEDIN NEWSLETTERS - Hey fellow newsletter writers, LinkedIn has added new elements to its newsletter creation platform. Just in case you’re curious.
💡 Today’s Insight 💡
🗞 TL;DR - Have you ever contacted a business on social media? If so, you know how annoying it can be when businesses take forever to respond. According to Sprout Social, 69% of consumers want brands to respond within 24 hours, and 16% want a response within minutes. If your typical response time falls outside of those timeframes… this insight is for you.
💡 Insight - Here are 6 ways you can speed up your social media response time:
Merge your social comms into a single platform (like Sprout Social or Buffer)
Use suggested replies and AI tools to address common concerns, allowing comms folks to draft company-approved messaging ahead of time
Use dedicated customer care tools to improve response times (like Salesforce Service Cloud)
Let chatbots help delegate questions and provide automatic responses to popular questions
Prioritize your social mentions based on urgency so you know what requires quick resolutions
Set benchmarks to improve your average response time! You can’t manage what you don’t measure!
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