Growth Daily
Posts
Monday, June 12

Monday, June 12

Marketing’s top news, tips, & tools of the day

Nicole Tabak
June 12, 2023

🚀
Today’s Growth Tip

Companies can now slide into the DMs on LinkedIn

With 63 million companies active on LinkedIn, it was only a matter of time before they opened up the DMs to companies—a feature that, up until recently, was only available for individuals. Now, company pages will be able to facilitate 1-on-1 conversations via the platform and have the ability to filter the priority types of messages (demo request, service request, job inquiry, etc.) Eventually, LinkedIn will also add, you guessed it, an AI element to messaging as well.
Make it yours: Has your company taken advantage of LinkedIn engagement opportunities? Now may be the time to hone in on your strategy on the career-driven platform. With the direct message ability, you’ll be able to reach a wider audience. Think about your company priorities when it comes to DMs and filter your LinkedIn DMs so you’re keeping on top of your most important inquiries.

📝Sharpen your analytical skills with bite-size lessons

TL;DR: The job market is evolving fast, and it's no secret that AI is on the rise. But don't worry, with Brilliant, you can stay ahead of the game. This platform offers thousands of hands-on lessons in computer science, data analysis, and more that you can do in minutes a day.

💡Insight: Don't let the fear of AI taking your job hold you back. Instead, use Brilliant to gain the skills and knowledge you need to thrive in today's job market. With over 10 million users worldwide, this platform is trusted by professionals and learners alike. And, with their 30-day free trial offer, you can try Brilliant risk-free.

Start learning here and unlock your full potential!

*Want to get in front of 45,000+ Founders & Marketers? Click here…

🛠️ Things Worth Checking Out

⌨️ CONTENT - Looking for new and exciting ways to reach your audience? Check out Giraffe Social Media’s 22 Types of Content You Should Create Infographic.

💰MONETIZE - Ready to monetize your email list? Get Creator Quick Start! Convert new subscribers into customers effortlessly with this step-by-step email course. Get $50 off

📺 SUBSCRIPTIONS - Although Netflix’s changes to password sharing elicited an uproar on social media, their tactic has proven successful with the company seeing a jump in subscriptions. Read more about their tactic here.

⚡️
Talk of the Town

Reddit is expanding its ad and keyword targeting options

Still under fire for the change to its API pricing structure, Reddit is also making changes to its ad and keyword targeting opportunities. Reddit is adding Contextual Keyword Targeting, which will allow advertisers to select specific keywords that align with their brand to reach a wider audience. The platform is also expanding into Product Ads, which will allow advertisers to include product descriptions and ‘Shop Now’ CTAs.
Takeaway: With the addition of these new ad options, Reddit is aligning itself with other social media platforms’ capabilities. Users already get hyper-specific on the platform, which will be a pro to companies that will be able to get even more granular with ad options.

YouTube is working to grow its use of the Shorts feature

YouTube is continuing to encourage the use of its Shorts feature. First with sunsetting the Stories function and now by looking to creators to join their Shorts Community. YouTubers will be able to network and add to their fanbases using the hashtag #ShortsFriends.
Takeaway: It’s clear YouTube is putting more stake into their short-form video content in the same vain as TikTok and Instagram Reels. It’s an interesting move, especially considering TikTok has recently added the addition of 10-minute videos as it looks to move into long-form video.

Are you actively looking to hire a marketing agency?

(for any discipline including ads, organic content, seo, pr, lead gen, e-mail...)

Did you learn something new from today's newsletter?

Yes | No