||TODAY’S HIGHLIGHTS||

⚡️ Headlines: Tweets are Posts, Twitch’s watch time increased, Netflix’s ad deal with Microsoft, NASA+ launches this year

⬇️ Deep Dive: How do you rebrand an iconic 178-year-old brand?

⚙️ Things Worth Checking Out: B2B & Sales resources, FREE email marketing guide, Gen Z prefers UGC, Pinterest event, Stack Overflow’s AI

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MARKETING NEWS

⚡️ Today’s Headlines ⚡️

🤷 Tweets are called ‘Posts’ now

📈 Twitch’s daily watch time is increasing

🤝 Netflix is lowing ad prices in partnership deal with Microsoft

💳 Foreign visitors to China can go cashless like locals

📉 UK’s ITV reports worst TV ad recession in 15 years

🚀 NASA’s launching its own streaming service later this year

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TODAY’S DEEP DIVE

How do you rebrand a 178-year-old brand?

📰 TL;DR: Everyone’s favorite gelatinous dessert is getting a makeover. For the first time in 10 years, Jell-O revealed a new logo and updated packaging – an effort led by parent company Kraft Heinz and in partnership with agency Brand Opus.

The rebrand features a modern visual identity that Brand Opus says, “includes a still-recognizable logo that's loud, proud and simple in a font that suggests three dimensions.” The imagery leans away from real fruit images and more towards “sensorial imagery that suggests the iconic Jell-O jiggle.”

💡 Insight: Jell-O’s only the 18th Kraft Heinz brand to get a refresh over the last three years. In a time when every brand is repositioning towards “millennial branding” in muted colors and clean fonts, Jell-O’s sticking to its roots and having fun while doing it. The brand, at its’ core, is colorful and fun – they’re not trying to be something they’re not.

Not only is this rebrand fun and colorful, it’s thoughtful. By bringing in the “sensorial imagery,” Jell-O invites the buyer into the experience without taking themselves too seriously.

Jell-O knows why people are buying their product and they’re owning that reputation of childhood and youthfulness. Instead of trying to push a specific brand narrative, what if you leaned into the natural one your audience has given you?

TOOLS & CONTENT

🛠 Things Worth Checking Out 🛠

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📺 GENERATIONS - A new study found Gen Z prefers UGC to streaming content while older millennials prefer streaming TV shows.

📌 PINTEREST - Pinterest announced their must-watch global advertiser summit of the year on September 13.

🤖 STACK OVERFLOW - The developer home Stack Overflow announced they’re adding OverflowAI, a series of generative AI initiatives incorporated into their other tools.

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