Monday, July 29

🌟 Today’s Highlights:

• Reddit launched lead generation ads & Zapier integration

• Spotify revamped its self-service ad platform

• X’s Grok is spreading misinformation about the U.S. election

• 📊 Stat of the Day: WhatsApp has 100 million monthly active users in the U.S. (Source: Meta)

• 💡 Today’s Insight: TikTok’s latest tips for SMBs

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💡 Today’s Insight 💡

TikTok’s latest tips for SMBs

🗞 TL;DR - TikTok just published a new marketing playbook for small and medium businesses to maximize your efforts. The 19-page guide has stats and suggestions to help guide your approach to marketing on the platform, especially ahead of the holiday season.

💡 Insight - Here are the top takeaways you need to know from TikTok’s marketing guide:

• 70% of users feel like part of a community on TikTok, and many purchases on the platform are driven by momentum and niche interests

• 84% of users have discovered a small or medium business on the platform, which TikTok’s algorithm then pushes toward engagement

• 52% of users have gone on to purchase from newly discovered SMBs through either organic content or TikTok Ads

• Custom Audiences is one of TikTok’s most powerful ad tools available, allowing you to find users who have already engaged with your business by uploading your own client profiles or using audiences from your TikTok ads

• Here’s TikTok’s suggested content formula to follow:

  • The hook (first 3-5 secs) - inspire, engage & solve your audience’s problem

  • The meat (middle 10-20 secs) - build trust, highlight product benefits & showcase your USPs

  • The closer (last 3-5 secs) - encourage viewers to take their next steps

🛠 Things Worth Checking Out 🛠

👂 TIKTOK SOUNDS - TikTok’s latest feature, called “Sound Search,” allows you to find a sound by singing, humming, or playing it. Watch out Shazam and YouTube Music.

😬 BIZ LESSONS - Cameo, the celebrity shoutout video service, was once a tech unicorn valued just over $1 billion three years ago. Now it can’t even pay a $600k fine from the FTC.

🤔 PPC CONVERSIONS - Are you calculating your PPC conversion rate correctly? If your answer is no, Unbounce just released a new guide on how to calculate it accurately and use that knowledge to increase it.

⚡️ Today’s Headlines ⚡️

💫 Spotify rebranded its self-serve ad platform to ‘Spotify Ads Manager’

🔥 Reddit launched its own version of Lead Generation Ads

💨 Google’s Gemini gets an upgrade to 1.5 Flash for faster responses

📈 Google Search’s revenue grew 14% in Q2 2024

😬 X’s Grok chatbot is spreading misinformation on the U.S. election

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