- Growth Daily
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- Monday, July 24
Hey there!
It’s been hot out there – especially if you’re in Death Valley, California which reached 125.6ºF / 52ºC last week cementing its’ reputation as the hottest place on Earth 🥵
Meanwhile in much more populated Las Vegas, temps were only slightly cooler at 116ºF. Stay safe out there, folks.
||TODAY’S HIGHLIGHTS||
⚡️ Headlines: Twitter’s becoming X, TikTok’s new ad transparency library, Amazon’s palm-scanning tech, buy stock in the MLB
⬇️ Deep Dive: How fast-food brand Popeyes brilliantly jumped on a TikTok trend
⚙️ Things Worth Checking Out: ERTC benefits, FREE SEO analysis, TikTok’s ad starter guide, LTK’s new beauty shopper study
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MARKETING NEWS
⚡️ Today’s Headlines ⚡️
🔥 Search your competitors’ TikTok ads in their new transparency library
📫 Twitter’s restricting the number of DMs unverified accounts can send
💵 You can now buy stock in the Atlanta Braves MLB team
✋ Amazon wants you to buy your groceries by scanning your palm
💼 Twitter’s adding a hiring tool to compete with LinkedIn
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📰 TL;DR: Girl Dinner is taking TikTok by storm. The trend and accompanying audio is being used to justify a “minimal-effort meal” often reminiscent of picnicking or medieval times – think bread, cheese, fruit, charcuterie, anything you can pick at that amounts to a meal portion.
To capitalize on the trend, fast-food chain Popeyes created a tab on their online menu labeled “Girl Dinner” which includes a variety of individually curated sides. It’s a quiet yet brilliant ode to the TikTok trend that’s on everyone’s FYP these days. For marketers, it’s a model for how brands can effectively and easily jump on a trend without seeming too out of touch.
💡 Insight: The first step to jumping on a trend successfully is listening. I’ll bet that Popeyes’ social media team is scrolling TikTok every day, listening to trends and keeping tabs on relevant ideas for the brand.
Not every viral trend will be relevant for your brand. The thing that makes this campaign so brilliant is that it’s a solid fit for the company. They make a lot of solid side dishes; girl dinner is all about small meals. Whereas if they tried to follow a trend like the Lightning McQueen Cars edit or this Cunk on Earth audio – it might fall flat, because these are better suited for individuals or other brands.
By listening well to what’s resonating on TikTok or Instagram, you’ll know when a trend is a natural fit or if you’ve gotta force it. And if it’s the latter, maybe consider not jumping on it – the worst thing isn’t missing out on a trend, it’s executing it poorly.
TOOLS & CONTENT
🛠 Things Worth Checking Out 🛠
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🎥 TIKTOK ADS - TikTok’s launched a new ads starter guide to help beginners create their first ad campaigns on the app
💅 CREATORS - 92% of Gen Z women say their beauty and wellness routines are influenced by online creators, according to LTK’s new beauty shopper study.
🧵 THREADS - Instagram is reportedly working on a Threads app for Windows 11… even though the web app isn’t ready yet.
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Disclosure: Some things in this newsletter may be a sponsored post or Growth Daily LLC may be getting a small commission if you sign up / fill out their form or Growth Daily LLC might own a percent of the business. In particular, but not always, those sponsored or commissioned or owned posts or might have an * in it the subject headline.