Monday, July 22

🌟 Today’s Highlights:

• X is trying to launch a new option to block links in replies

• Instagram really wants you to use DMs

• X launched new Trend Genius AI ads to hit conversation peaks

• 📊Stat of the Day: 84% of consumers say inflation had an impact on their Q2 spending. (Source: Jungle Scout)

• 💡Today’s Insight: Steal Meta’s holiday marketing playbook

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💡 Today’s Insight 💡

Steal Meta’s holiday marketing playbook

🗞 TL;DR - Meta just published a new guide to help you get a jump start on holiday marketing efforts with tips and pointers. While their 19-page guide is mostly geared towards finding success on its own platforms, the tips can be applied across different networks and also touch upon AI tools.

💡 Insight - To make the most of Meta’s holiday playbook tips, the guide is split into four distinct elements of the marketing process – the early prep part (which Meta suggests starting now):

Step 1: Plan - Define your holiday sales goals and set up your account foundations

Step 2: Experiment - Know which tactics work best for your audiences by testing different strategies

Following through peak performance (ending in February 2025):

Step 3: Push - Activate your winning strategies using AI-enhanced tools to reach your goals

Step 4: Sustain - Maximize cost efficiency when purchase intent remains high into the new year

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👾 CROWDSTRIKE - If you still don’t understand what happened on Friday with the CrowdStrike/Microsoft outage, here’s everything you need to know and how to fix it if your tech has been affected.

⚡️ Today’s Headlines ⚡️

⛓️‍💥 You might not be able to post links in replies on X soon

🧠 X just launched Trend Genius ads using AI to boost promotions

📝 Users can request a Community Note on questionable posts

✉️ Instagram is trying to make messaging more prominent in the UI

🏛️ X may win a content moderation law battle against California