- Growth Daily
- Posts
- Monday, July 17
Hey there!
Hope you had a good weekend! I’ve been diving into the reviews from the new iOS and macOS public betas… anyone else get the back to school vibes when you head into massive new product updates? Like you’ve got your fresh tools, a new outfit, and you’re eagerly awaiting where this next journey is headed.
Just me? Oh, okay… carry on.
||TODAY’S HIGHLIGHTS||
⚡️ Headlines: Amazon’s $12.7B Prime Day, Threads engagement drops, SAG-AFTRA’s strike impact, Swifties boost U.S. economy
⬇️ Deep Dive: How manufactured urgency can turn into deception (aka lessons from Prime Day’s “deals”)
⚙️ Things Worth Checking Out: Finding marketing talent, free SEO audits, ByteDance’s ChatGPT plugin, Musk’s new xAI model
TOGETHER WITH VENDRY
🤯 Why I’ve vowed to never run a marketing agency search again!
I’ve hired dozens of marketing agencies, both as a fractional CMO for my coaching clients and for my own companies. The process always sucks! They won’t let us do proper vetting, we have to spend hours listening to the same pitches over and over again, and timing is never on our side.
Well, I recently discovered Vendry. They conduct the entire agency search for you from start to finish, they also:
1. Intro you to top performing agencies in your industry
2. Gather and vet proposals on your behalf
3. Save you 20+ hours on “get to know you calls”
Oh, did I mention Vendry is free?! They only make money from their vetted agency partners if you end up hiring them, so they are incentivized to find you the perfect match. I can’t believe I hadn’t heard of this before!
MARKETING NEWS
⚡️ Today’s Headlines ⚡️
😳 Total spending across Prime Day reached $12.7B in the U.S. – 6.1% YoY growth
💰 Twitter’s started paying out thousands of dollars in ad revenue share to top creators
📉 Threads’ honeymoon engagement period seems to be dropping
🤷 Meanwhile brands on Threads are still seeing good engagement
😬 How the SAG-AFTRA strike could affect upcoming earnings
🇮🇳 Snapchat’s leading the way in digital advertising in India
🪩 Federal Reserve says Taylor Swift’s Eras Tour is boosting the economy
👗 A group of indie designers are suing Shein over AI theft of their work
*Want to get in front of 60,000+ Founders & Marketers? Click here…
TODAY’S DEEP DIVE
📰 TL;DR: Put plainly, sales simply exist to create urgency for a customer to make a purchase. Prime Day has been Amazon’s faux holiday to create excitement and avoid the major competition on traditional sales days like Black Friday, Cyber Monday, or Boxing Day. But as marketers and leaders, we have to toe a fine line between creating urgency and straight out deceiving customers.
That’s what consumers are arguing Amazon and its distributors are doing during Prime Day – disguising price markups as “great deals” to push customers to buy. Some went as far as to screenshot items from their cart pre-Prime Day and on the sales day, just to show how the normal price was being paraded around as a Prime Day discount.
💡 Insight: You’ve got to be honest with your customers. Any moment of sneaky, trickster behavior and you’ve already eroded the trust with your audience. Why should they trust you in the future?
Especially in our deeply online world where people are observant and connected, you’ve got to provide an honest, positive experience. Otherwise, risk getting caught and plastered all over Twitter as a case of what not to do.
Customers aren’t always looking for a massive deal. They’re looking not to get taken advantage of. If you’re not able to give the major deals you see plastered all over sales holidays, the least you can give your customers is honesty and integrity. Create excitement and urgency, sure – but don’t be the next brand people are calling a scam.
TOOLS & CONTENT
🛠 Things Worth Checking Out 🛠
🔎 HIRING - Looking for top 1% marketing talent? I trust MarketerHire for all my freelance & marketing assistant needs! Learn more here.
🌴 SEO - The official SEO Agency partner of DTC Daily is offering free SEO audits! Get yours and schedule a call with them here.
🎥 ByteDance released a CapCut plugin for ChatGPT allowing users to create AI-generated videos with a single prompt
🤖 Meta’s upcoming AI model claims to be “totally open source and customizable to benefit all”
🪐 Elon Musk announces the formation of xAI model to better understand the universe
Do you like this new format for Growth Daily? |
BECOME A BETTER MARKETER
4 Hours > 4 Years
Wanna level up your marketing skills but don’t want to spend 4 years and $200,000 on a formal marketing degree? Well lucky for you, our Founder @MarketingMax put together a 4-hour crash course on Growth Marketing.
➡️ Growth Marketing 101 is available here!
*Want to get in front of 60,000+ Founders & Marketers? Click here…
Did you learn something new from today's newsletter? |
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