Monday, July 15

Today's Essential Marketing News & Tips

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🌟 Today’s Highlights:

  • X’s changes to verification are in violation of EU’s DSA

  • The Atlantic confirmed OpenAI is building a search product

  • Microsoft added AI asset recs for video ads

  • 📊 Stat of the Day: ChatGPT attracted 2.9 billion visits in June, setting a new traffic record. (Source: Similarweb)

  • 💡Today’s Insight: The secrets to consistently publishing content

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💡 Today’s Insight 💡

🗞 TL;DR - We all know how important consistency is to having a successful content stream… but it’s weirdly challenging in practice. Most fall off the habit after a few times for a few reasons – usually fear of failure or an inability to plan correctly. If this sounds like you, Creator Science has some key tips on staying accountable, including setting achievable deadlines, creating momentum, reducing friction, and thinking long-term.

💡 Insight - Here are a few ways you can stay consistent in publishing your content to achieve ultimate success:

  • Set achievable deadlines and build respect for them (aka COMMIT)

  • Develop a routine and create environmental triggers for yourself

  • Take the first step to create momentum (just start!)

  • Break your content down into smaller, easier pieces

  • Identify what’s stopping you and remove the friction

  • Create a system of accountability

  • Generate an idea engine by letting your audience inform your content

  • Accept that you’re going to drop the ball, but don’t break the chain more than twice

  • Prepare for the long game – results aren’t quick or linear

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🛠 Things Worth Checking Out 🛠

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🧠 GOOGLE ADS - Google Ads made some changes last month to queries, match types, and negative keywords. Here’s what the update means for future PPC campaigns.

⚡️ Today’s Headlines ⚡️

💡 Microsoft Advertising added AI asset recommendations for video ads

😬 EU says X’s verification changes is in breach of DSA

🔎 The Atlantic confirmed OpenAI is building a search product

🧑‍⚖️ X is planning to take legal action against ad buyers withholding spend

🚫 CapCut is stopping its free cloud storage offer starting August 5

Interested in reaching my audience? Get in touch here

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*Past performance is not indicative of future returns, investing involves risk. See disclosures masterworks.com/cd