Hey there,

We’ve got a full week ahead of us, folks. Does that motivate you or exhaust you?

🧠 Stat Of The Day 🧠

93% of the most-watched broadcasts were NFL games in 2023 (second-most watched was college football games). (Source: Sportico)

⚡️Today’s Headlines⚡️

🗂️ Instagram’s new ‘Collections’ feature shows your saves publicly

👀 A paid, ‘advanced’ version of Google’s Bard might be coming

🎯 X advertisers can now target premium subscribers only

🍪 Google’s started the first stage of tracking cookie removal

⌛️ X’s latest traffic report shows decline in average time spent per user

 🎉 New Year, New Podcast Episodes

1 - Learn how to actually drive attributable results with Out of Home Advertising on Spotify or Apple or YouTube

2 - Learn the techniques to acquire millions of SaaS users & all about the launch of Visme Forms on Spotify or Apple or YouTube

🛠️ Things Worth Checking Out 🛠️

📈 BOOST YOUR SITE - It's true - you can go from 0 to 40K organic monthly visits and 50+ monthly demo bookings in a few months. Book a call with dofollow.com and elevate your site.

🌟 CONTENT RESOURCE - The popular social media manager resource Sean’s Cultural Moment Encyclopedia just launched its 2024 edition. Check it out for all the relevant content opportunities this year.

💰 TIKTOK SHOP - TikTok shop is raising the commission it charges on most items from its current 2% + 30 cents to 8% over the next few months. That’s a big bump.

🎮 META QUEST - The Meta Quest iPhone app was the top free app on the App Store on Christmas Day. Is this the year of VR?

*Want to get in front of 100k Founders/Marketers? Start here…

✨ Today’s Insight ✨

How to make the most of Threads

📰 TL;DR - Threads just celebrated its six-month birthday, which makes it a great time for brands to actually take this social network seriously. In those six months, Threads has launched a bunch of new features that make it a strong competitor against X and provide solid opportunities for brands to lean into organic content.

💡 Insight - If your brand isn’t active on Threads, now’s the time to start. Not sure where to begin? Try one of the features below.

• Tags - Unlike hashtags, Threads tags are more like topics than a filtered search. You can only have one per post and while you can use the # symbol to list a tag, you won’t see it in the post.

• Search - Threads initially launched without search, making it tough for brands to see their full impact. Easily search for your brand and relevant UGC using the app or desktop search.

• Post Insights - You’ll see a list of everyone who has interacted with your post, including likes, reposts, and quotes. More detailed analytics are apparently on the horizon.

• Editing - You can edit the text and any tags on your post for up to five minutes after you post, but you can’t add or remove media. When you click into a post, a timer will tell you how long you have left before you can no longer make changes.

*Want to get in front of our audience? Start here…

*Want to get in front of 100,000+ Founders & Marketers? Click here…