Can you believe it’s the 83rd week of January? I think we can all agree this month has felt like the equivalent of that full work week after a 4-day week. We’re almost to February!

🧠 Stat Of The Day 🧠

Almost 20% of users under 18 years old visited the OpenAI website in 2023. (Source: Qustodio)

💰 Maximize every ad dollar by using the right content

Traditional content struggles to engage potential customers when they're scrolling through social. minisocial fixes this by pairing brands with micro-influencers who create fully-licensed content for you to take and use across your ad channels.

Brands have seen results with minisocial content with TikTok ads performing in the top 1% CVR and 50% decrease in costs per add-to-cart – join them today!

No commitments and fully-managed campaigns makes minisocial perfect for marketers and founders of CPG/Ecomm/DTC brands.

⚡️Today’s Headlines⚡️

🔁 Instagram’s running a live test of its “Flipside” alt profile option

🔔 Many platforms are gathering data through iPhone push notifications

🗑️ Instagram now lets users to move reel to drafts instead of deleting

 🎥 X is testing a dedicated video tab in the lower app menu bar

🛡️ Meta’s adding new tools to help brands protect their IP

*Want to get in front of our audience of 100k Founders/Marketers? Start here…

🛠️ Things Worth Checking Out 🛠️

⚙️ SEO TOOLS - Increase your website visitors with The HOTH. Sign up and get access to SEO resources and tools. Btw… our readers get 3X Deliverables!

🔗 INCREASE BACKLINKS - dofollow.com helped Nectar increase organic traffic from less than 1K/month to more than 50K/month with backlinks. It's absolutely achievable for your site too!

🤔 THREADS - Threads is definitely growing fast, but many are still skeptical of whether it’s going to stick. Social Media Today ran an analysis of the most followed X profiles in the app. Check it out.

✨ Today’s Insight ✨

How to reduce eCommerce returns

📰 TL;DR - Now that the holiday eCommerce boom is pretty much behind us, many brands might find themselves rampant with customer returns. While returns are sometimes impossible to avoid, there are some proactive systems you can put in place to avoid this in the future.

💡 Insight - Consider extending your returns policy. This one seems counterintuitive but giving consumers more freedom of a product returns window makes them more eager to keep the product.

Make sure your returns policy is straightforward and easy-to-understand. This prevents customers from abusing your policy and makes them confident when they know they can return items that don’t work for them.

Improve your virtual shopping experience. Check that your product descriptions and visuals are top-notch in lieu of consumers being able to try them out and feel them before purchasing.

Invest in quality customer service. Being able to reach a live chat or responsive email support easily can help consumers resolve uncertainties and avoid returns. Shopify helps integrate this easily for vendors!

*Want to get in front of 100,000+ Founders & Marketers? Click here…