Monday, January 20

🌟 Today’s Highlights:

• TikTok US users had a wild weekend (but it’s back for now)

• Instagram is getting its own CapCut app

• Here’s my disgustingly simple 2025 marketing hack

• 📊 Stat of the Day: Only 29% of users in the US and Canada used AI last year. (Source: Google-Ipsos)

• 💡 Today’s Insight: How to find out what content your followers want

💩 Learn: My Disgustingly Simple 2025 Marketing Hack!

The newest episode of The @MarketingMax Show walks through the marketing strategy I'm going all in on for my businesses and my clients' this year, 100% step-by-step. We'll walk through:

1. My secret ads set up to grow your company's email list

2. How to convert new email subscribers into customers

3. The specific reason why any company that doesn't use this lead-generation strategy is gonna lose to competitors in 2025

Check it out on YouTube, Spotify, or Apple (& don’t forget to subscribe)!

💡 Today’s Insight 💡

How to find out what content your followers want

🗞 TL;DR - Let’s face it: social media feels kind of chaotic right now. No matter which platform you’re referring to, it can be hard to know how to reach audiences these days and what audiences want to see. Salesforce shared their tips for finding out what your followers want to see, and we’ve got the quick recap below.

💡 Insight - Here’s Salesforce’s key steps to find out what content your audience wants to see:

1. Learn industry hashtags - Do your customers use different hashtags than you do? Stay on top of trends and create content about those trends to benefit from increased search traffic.

2. Check competitor mentions, hashtags, and misspellings - What questions are your competitors fielding? Learn what customers need and want to know about.

3. Keep an eye on more than just the big platforms - Where are your customers talking about you? This is where a social media listening tool can come in handy to find places customers are talking about you.

4. Ask them! - When in doubt, post questions or polls to figure out what your customers want and gain a quick understanding of how they feel about certain topics.

⚡️ Today’s Headlines ⚡️

🇺🇸 TikTok is available in the US again. After a whole weekend of ‘will they or won’t they,’ TikTok has become operational again for most US users after the ban was upheld for about 30 hours. The long-term future of the app is still uncertain.

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⏰ Instagram expanded max Reels length to 3 minutes. Historically, it had only been 90 seconds, but the move seems to be in an effort to compete with TikTok and respond to key feedback from creators.

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🎥 Instagram is adding its own standalone video editing app. The mobile app, called ‘Edits,’ is intended to be Instagram’s version of ByteDance’s CapCut mobile video editing app, which has gotten caught up in the US TikTok ban.

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