- Growth Daily
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- Monday, February 3
Did you watch the Grammy Awards last night? What was your highlight? 🎶
🌟 Today’s Highlights:
Threads added a new dedicated ‘Media’ tab
Google added a ton of new options for Demand Gen campaigns
What you can learn a lot from optimizing over 1,000 websites
📊 Stat of the Day: 88% of adults ages 18-49 saw a 2023 Super Bowl ad on YouTube compared to 68% who watched on linear TV. (Source: YouTube)
💡 Today’s Insight: Previewing this year’s big game ads
💡 Lessons From Optimizing 1,000+ Websites
Last week, I sat down with Shaun Brandt from Oddit.co for a conversation about how he built one of my favorite service businesses of all time & his lessons learned after optimizing 1,000+ websites.
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💡 Today’s Insight 💡
🗞 TL;DR - Next Sunday, the Kansas City Chiefs will be taking on the Philadelphia Eagles for this year’s NFL championship title, but marketers will mostly be watching for the commercials. Marketing Dive has a comprehensive (live-updated) list of all the teasers for this year’s ads, and we thought you might want to take a sneak peek.
💡 Insight - Many smaller brands are coming in this year with a big spend including: Liquid Death with an ad created in-house by the brand and its production arm, Death Machine. Health and wellness platform Hims & Hers is advertising for their first time with a 60-second spot set to Childish Gambino’s “This is America.” Rewards app Fetch will air its first-ever game ad as the last official advertisement of the game, giving away $10k to 120 winners via a livestream in the brand’s app.
That said, expect to see many returning advertisers. Rocket Companies is sharing a heartfelt commercial that shows “no celebrities. No gimmicks. Just real people getting home.” Nerds, on the other hand, returns with rising young music artist Shaboozey featured with a bag of Nerds Gummy Clusters. Uber Eats is diving deep into the celebrity-fueled creative with a spot featuring Matthew McConaughey, Charli XCX, and Martha Stewart, among others.
Which ad spot are you most looking forward to this year? 👀
⚡️ Today’s Headlines ⚡️
🎞️ Threads added a ‘Media’ tab on user profiles. This highly-requested element displays all of the photos and videos the user has posted to the app, a feature X already has and Bluesky added last week as well.
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📰 LinkedIn is expanding its top-of-feed news banner test. The test, which only appears in the mobile app, highlights top stories that you may want to engage with above the main feed.
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🧰 Google added a series of new options for Demand Gen campaigns. The updates focus on boosting retail promotions with new display options for Google ads including product feeds, local offers with product feeds, expanded channel controls, and new reporting columns.
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