- Growth Daily
- Posts
- Monday, February 24
Yesterday was the Screen Actors Guild (SAG) Awards, next Sunday is the Oscars… are you into award season, or do you usually just let it all pass by?
🌟 Today’s Highlights:
Rednote app downloads tanked 91% since TikTok rejoined app stores
Google enhanced Search ads with AI-powered flexibility updates
This is the fastest-growing marketing podcast
📊 Stat of the Day: One of MrBeast’s YouTube Shorts are YouTube’s most-liked video at 54 million likes. (Source: TubeFilter)
💡 Today’s Insight: Facebook and YouTube are most used for product discovery
⬆️ Level Up With...
...the fastest-growing marketing podcast in the game! Bookmark the recent episode you are most interested in listening to this week, here:
💡 Today’s Insight 💡
🗞 TL;DR - According to Bazaarvoice’s new Shopper Experience Index, which surveyed over 8,000 consumers from across seven countries, YouTube and Facebook are the most popular social media platforms for product discovery and research – used twice as frequently than TikTok. Dive into more takeaways from the study below.
💡 Insight - Surprisingly, TikTok is the fourth most used social media platform for product research and discovery across all demographics (25%), even behind Instagram (41%).
When looking at younger audiences, Instagram’s popularity as a discovery tool increases, favored by 69% of Gen Z, followed by TikTok at 50%.
Social media is also increasingly growing as a platform for making purchases with the amount of shoppers completing the purchase state on a social media platform increasing 82% from 2021 to 2024. And it’s not just for reaching younger generations as social media purchase frequency remains relatively consistent across all generations.
Still, social media is far from being the primary platform for consumers beginning their shopping journey at 8%. Online searches (excluding social media) are most popular across all generations of shoppers (32%) followed by online retailers or marketplaces (29%) and physical stores (14%).
⚡️ Today’s Headlines ⚡️
✨ Google is enhancing Search ads with AI-powered updates. The changes offer greater flexibility in Responsive Search Ads and provide new ways for advertisers to use existing assets to maximize the impact of their creative.
🧮 Want more confidence in your bookkeeping and tax strategy? Get financial management built specifically for founders and entrepreneurs starting at just $600/mo via Better Bookkeeping. Learn more & finally take control of your finances today here!
📉 Downloads of social app Rednote plummeted 91% since TikTok was relisted on the app store. The app, which is China’s version of Instagram, boomed in US popularity when TikTok’s potential ban approached.
🗑️ Google Ads will automatically remove parked domain placements. Starting March 19, the Search Partner Network will automatically opt all accounts out of serving ads on parked domains, aka websites that are registered but not actively developed.
Want more from me?
🙏🏼 Save big with exclusive discounts on my favorite marketing tools & services here
🎙 Hear me interview marketing experts on Spotify, Youtube, or Apple Podcasts
📣 Partner with me to get your product/service in front of my audience here
🤝 Hire me to audit your marketing strategy or as a Fractional CMO here
Disclosure: Some things in this newsletter may be a sponsored post or Growth Daily LLC may be getting a small commission if you sign up / fill out their form or Growth Daily LLC might own a percent of the business. In particular, but not always, those sponsored or commissioned or owned posts might have an * in the subject headline. Read our privacy policy here.