To those of you working today and reading this, Happy Monday! To everyone else reading this belated after your three day weekend… remember, it’s Tuesday.

🧠 Stat Of The Day 🧠

31% of U.S. adults say they would favor a nationwide ban on TikTok, while 35% would oppose it. (Source: Associated Press and NORC Center for Public Affairs Research)

🚀 Wanna Become A Growth Hacker?

All the attendees of my Growth Hacking Summit on February 29th in NYC are sure to become 10X better Growth Hackers by tapping into step-by-step Growth Hacks any company can leverage, as explained by my lineup of highly sought-after Growth Hacker speakers.

Quick Question:

⚡️Today’s Headlines⚡️

🎥 Creators can remix a music video directly on YouTube Shorts

🤡 75% of SB traffic from X to its ad clients’ website might have been fake

🗣️ Clubhouse (remember them?) is turning texts into voice messages

 😬 Meta’s Ad Delivery outage caused campaign overspend by ‘thousands’

🚨 Only 4 out of 5 influencers on social media are disclosing ads correctly

*Want to get in front of our audience of 100k Founders/Marketers? Start here…

🛠️ Things Worth Checking Out 🛠️

🤩 UGC - Need a no-commitment UGC solution? Try minisocial! They partner your brand with high-quality micro influencer creators who produce fully-licensed UGC. Check them out.

📖 DTC - All you need to find success in e-commerce these days is the 4Ps of DTC Marketing! Lucky for us, DTC Daily put together an e-book walking through each strategy with case studies & more here!

🦉 VIRAL CONTENT - Turns out, Duolingo’s viral chaotic content strategy has led to new app downloads and account creation. Learn more about their strategy in this interview with their head of social.

✨ Today’s Insight ✨

Learn social media strategy from Sesame Street

📰 TL;DR - Not kidding… Sesame Street has really upped their organic social media game lately with smart, relatable content from their main cast of children’s puppets. Elmo’s recent X post even went viral recently, garnering the attention of President Biden.

💡 Insight - Why is Sesame Street, a show targeted at toddlers, resonating so much on social media? Well, for starters, a large generation of adults who grew up with Sesame Street are now on social and nostalgia resonates.

People are already familiar with the characters, who evoke feelings of comfort, learning, and curiosity. And Sesame Street’s team is leaning into those emotions throughout their organic content. They’re not trying to be something they’re not.

Sesame Street could easily try to use their social to promote their programming or products. But instead, they’re using them as an extension of their characters. They’re speaking in each character’s voice and asking questions that the character might have.

While we can’t all have a well-loved long-standing children’s TV show to jump off of, we can lean into a relatable & approachable brand voice, create engaging content that encourages participation, and embrace the spirit of having fun with content.

*Want to get in front of 100,000+ Founders & Marketers? Click here…