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- Monday, February 17
Friendly reminder that today is Presidents Day in the US, so if you get any OOO autoresponders… that might be why. Or people are taking a long Valentine’s Day weekend. (Is that a thing?)
🌟 Today’s Highlights:
Google released a ‘usefulness indicator’ for Performance Max
Instagram is testing a ‘dislike’ comment button
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📊 Stat of the Day: T-Mobile & Starlink’s Super Bowl LIX advertisement drove 12.6x the online engagement of the average game advertisement.(Source: Edo)
💡 Today’s Insight: 12 Instagram trends to watch in 2025
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💡 Today’s Insight 💡
🗞 TL;DR - The only constant with social media platforms is change. Instagram in particular is one platform where new features are constantly popping up and changes to the algorithm are commonplace. Staying up to date with these trends is essential, which is why we’re summarizing the top Instagram trends experts are anticipating in 2025.
💡 Insight - Here are the key trends experts are anticipating on Instagram:
Video taking priority over images - 81% of consumers want to see more short-form videos from brands!
Social creation with AI - both IG’s built-in AI creation features and third-party tools
Longer carousels to boost engagement - IG now allows up to 20 images in carousels
Telling engaging stories with longer Reels - creators can now post up to 3-minute Reels (though short-form videos still reign supreme)
Testing content ideas with Trial Reels - only available to pro accounts, this feature lets you share your trial Reel with non-followers first
Leveraging user-generated content - helps generate authentic, relatable content using your product or brand
Want to see the rest of the Instagram trends to watch this year? Check out Sprout Social’s full article here.
⚡️ Today’s Headlines ⚡️
🙌 TikTok’s apps are back on Apple & Google’s US App Stores. As a result, TikTok shot to the number one spot for most downloaded app on Apple’s App Store, with ByteDance’s CapCut taking the fourth most downloaded spot.
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✅ Google Ads released a Performance Max usefulness indicator. The new feature is designed to help advertisers assess the incremental traffic impact of their search themes and help advertisers improve targeting.
👎 Instagram is testing a ‘dislike’ button for comments. The feature is a way for users to signal that they either didn’t like the comment or don’t think it’s relevant, and will appear across both Feed posts and Reels. Eventually, dislikes will count toward ranking comments.
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