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🧠 Stat Of The Day 🧠

Super Bowl marketing campaigns that utilized Snapchat were 2.2x more effective in driving ad awareness. (Source: Snap and Kantar)

🐣 Are You An Early Bird?

The early bird discount for my Growth Hacking Summit, aka 50% off, ends this Friday! Join me and epic Growth Hackers like Phil Rivers & Dylan Ander in our effort to ditch the guru overload and attend my upcoming Growth Hacking Summit on February 29th live in NYC!

🎉🎙 NEW EPISODE: How marketers should benchmark their metrics in 2024 with Databox’s new benchmarking tool… is now available on YouTube.

⚡️Today’s Headlines⚡️

🤯 X sold several million-dollar ad packages this Super Bowl Sunday

👀 Reddit shared insights into how they influence purchase decisions

📣 WhatsApp’s Community Announcements might become public

 📌 Pinterest announced a new ad partnership with Google

✌️ Meta’s Chat Plugin feature is going away

*Want to get in front of our audience of 100k Founders/Marketers? Start here…

🛠️ Things Worth Checking Out 🛠️

🚏 OOH - Traditional OOH's bad rap? We get it. Enter OOH 2.0 by OneScreen.ai – scalable, measurable, efficient campaigns. Challenge the misconception, learn the new way to do OOH!

💌 NEED A NEWSLETTER? - Have an email list but don't know what to do with it? TNT will write your weekly newsletter, grow its list full of your target customers, and use their secret sauce to convert subscribers into customers. See if you’re a good fit here.

🏈 SUPER BOWL SOCIAL - Twitter alternative Bluesky gave users custom feeds for Super Bowl fans this weekend. One focused on the game itself, the other included news about Taylor Swift.

✨ Today’s Insight ✨

Brand partnerships is the winning Super Bowl ad strategy

📰 TL;DR - This year’s big game commercials were ruled by one main strategy: brands partnering with other brands to achieve maximum reach.

💡 Insight - Partnerships can be a great way to test out a new platform. Pringles, Doritos, and Dove created extensions for their big game campaigns with Snapchat to increase awareness and intent. The partnership served as a way to extend the brands’ messaging and also try out the platform’s Lenses tool (which has been used nearly 2 billion times in North America).

Coca-Cola experimented with TikTok Shop, launching a limited-edition flavor, raspberry-flavored Coca-Cola Spiced, inspired by tears of joy. The product launch strategy helps Coke push new products to the market faster and also targets the Gen Z demographic on TikTok.

A few brands, including Snickers and e.l.f., launched AR experiences on Apple Vision Pro, showcasing their investment in new technologies and aligning themselves with Apple’s target demographic. The launches coincided with brand-specialized Super Bowl experiences in the AR universe.

Jif peanut butter tackled the issue of ‘celery neglect’ as part of game-day snacking in a joint partnership with GoPuff to get free jars of Jif delivered to consumers. This partnership helps Jif benefit from GoPuff’s urgency and allows GoPuff to tap into deeper brand activations.

*Want to get in front of 100,000+ Founders & Marketers? Click here…