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- Monday, February 10
It’s estimated that nearly 14 million people call into work “sick” today after the big game. Be prepared to get some OOO autoresponders today…
🌟 Today’s Highlights:
You can download TikTok directly from its website now
Meta rolled out a ton of new updates to Advantage+
Join me and Oddit for lunch on Thursday
📊 Stat of the Day: Pinterest reached a new high of 553 million monthly active users in Q4, up 16M from Q3. (Source: Pinterest)
💡 Today’s Insight: How brands can take part in big events on social media
📊 How To Easily Optimize Your Website
Got plans on Thursday?! Join me and Shaun Brandt, Oddit’s co-founder and head of design, for an interactive webinar. Shaun will elevate attendees’ websites in real-time with tailored conversion optimization strategies, pointers, and advice.
Learn how to boost your conversions, network with your peers, and see Oddit in action! Festivities kick off at noon EST – bring your own snacks, drinks, and questions!
💡 Today’s Insight 💡
🗞 TL;DR - If you weren’t glued to your TV yesterday, you may have been endlessly scrolling your social feeds seeing reactions to the big game. In times like these, brands can really stand apart from the crowd – even if you don’t have a cool $8M to drop on an official ad spot. Here’s how brands can utilize social media to engage with big events like the big game.
💡 Insight - It’s true that many brands who take the top spot on these platforms are ones who have paid for an official commercial spot. They often use social media to maximize their ad spend and saturate the market no matter where you’re watching coverage of the event. Rewards app Fetch went so far as to hinge their entire ad campaign on a social media livestream where the CEO gave away $10k every minute on the stream.
These multilayered campaigns are smart because they help brands reach audiences on social media who may not be watching the event on TV and they help bring TV audiences to the brand on social media, thus maximizing their effort and spend.
If you can’t shell out $7-8M for an ad, you’re in luck: social media allows you to integrate your brand into the conversation at no cost. My favorite example? Oreo’s “You Can Still Dunk in the Dark” tweet when the light went out in the Super Bowl in 2013. Or more recently, brands like Betches or Girlboss – they’re still able to jump into the trending conversations by pinpointing exciting topics, swiftly turning moments into memes, and engaging in public conversation. Whether it’s the big game, an award show, or any other trending event, don’t count yourself out if you can’t get in on an official spot. Get creative and jump into the conversation!
⚡️ Today’s Headlines ⚡️
⬇️ TikTok now allows users to download the app directly from its website. This provides a solution to the many US-based users who were locked out from the app when it was removed from official app stores.
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✨ Meta announced new updates to Advantage+ AI ad targeting. The updates include the test of a new, streamlined Advantage+ campaign setup, expansion of Advantage+ to leads campaigns, and test of a new “opportunity score” in Ads Manager.
📊 Got plans on Thursday? Learn how to easily optimize your website with Oddit’s co-founder and head of design, who will elevate your website’s conversion rate LIVE. Learn how to boost your site conversions 100% free THIS THURSDAY here →
📸 Many new apps are building open source Instagram alternatives. The apps – which include Pixelfed, Flashes, Pinksky, and Skygram – aim to provide an alternative to the photo sharing app similar to how Bluesky and Mastodon did with X.
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