- Growth Daily
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- Monday, December 4
Hey there,
Hope you had a good first weekend of December! Are you excited for all the holiday cheer? Or are you stressed about buying gifts and the year being over?
You can totally feel both, too (that’s where we’re at).
🧠 Stat Of The Day 🧠
0.6% of Spotify users were given Burlington, Vermont as a Sound Town they belong in – one of 1,300 Sound Town cities across the globe. (Source: Bloomberg)
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⚡️Today’s Headlines⚡️
📝 Soon you might be able to publish articles on X
🙌 Don’t worry, Montana, TikTok isn’t getting banned after all
🥸 Watch out for key manipulation trends in Meta ads
🎊 Salesforce and AWS are expanding their integration
🤩 Reddit’s new Conversation Placement ad formats are here
🛠️ Things Worth Checking Out 🛠️
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🎥 GEN Z TARGETING - News network CNN just launched a beta test of “CNN Shorts,” its own TikTok-style news briefs on its mobile app. Will it succeed with younger customers?
🔎 GOOGLE LINKS - Google might be removing the cache link from the search result snippet in the “about this result” box. Take a peek at how it looks.
*Want to get in front of our audience? Start here…
✨ Today’s Insight ✨
📰 TL;DR - Social Media Today published a piece discussing the questions we’ve all had about the future of X and the potential pathways the company decides to go, specifically in the aftermath of Elon Musk’s anti-advertiser comments last week. Big yikes.
💡 Insight - Here are the key takeaways of the piece:
Q: Will X go bankrupt? A: Maybe, considering their deep need for advertisers and subsequent dwindling advertisers. But it’s possible that cost-saving measures have worked.
Q: Couldn’t Elon keep X afloat with his billions of money? A: Probably, but that’s an oversimplification. Generally speaking, it’s still not smart to put money into it if it’s failing.
Q: Will X Premium subscriptions offset ad losses? A: Nope, not even close. Elon’s goal was to make subscriptions 50% of X’s overall revenue. They currently make up 25%, but that’s primarily due to ad revenue declining, not subs increasing.
Q: Will advertisers come back? A: Maybe, but not if Elon’s actions don’t change.
Q: How long does X have? A: It depends on a lot of factors. But this is just the tip of the iceberg when it comes to X’s actions towards turning the tides.
➡️ How'd you feel about this Insight? |
🎙 HEARD EM’ SAY:
"I would argue 70% of people don't get news or entertainment from newsletters ... so I actually think the market is very nascent altogether"
Did you learn something new from today's newsletter? |
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Disclosure: Some things in this newsletter may be a sponsored post or Growth Daily LLC may be getting a small commission if you sign up / fill out their form or Growth Daily LLC might own a percent of the business. In particular, but not always, those sponsored or commissioned or owned posts might have an * in the subject headline.