Monday, December 2

🌟 Today’s Highlights:

• X is offering Shopify merchants 100% ad credit matching

• Australia passed a bill to ban social media from users under age 16

• The best marketing strategy for 2025? Starting a newsletter!

• 📊 Stat of the Day: Brands with UGC on their websites on average increased their sales 63% in the first nine months of 2024 compared with 2023. (Source: Emplifi)

• 💡 Today’s Insight: 5 steps to select your go-to-market motion

👀 The Best Marketing Strategy For 2025?

Starting a simple newsletter for your company! & lucky for you, in my FREE webinar this Thursday, I’ll reveal the secrets that helped me turn this newsletter into a revenue powerhouse:

✅ $1M+ in ad sales

✅ 10,000+ leads generated

✅ Advertisers like Notion, HubSpot, and Tony Robbins

No fluff, no cold outreach—just strategies that work.

If you have any email list of any size and want to squeeze more money out of it, you don't want to miss this:

👉 Join me LIVE this Thursday & reserve your seat HERE →

💡 Today’s Insight 💡

5 steps to select your go-to-market motion

🗞 TL;DR - Maybe 2025 is the year you launch a new product. Have you worked through your go-to-market motions yet? Go-to-market motions are your proven playbooks to get customers to your product predictably and scalably. Maybe you’ve done it before and you need a recap, or you’re here for the first time. We’re summarizing these 5 steps you need to take to find your next motion.

💡 Insight - Here are the 5 steps to take to find your go-to-market motion:

1. Talk to your customers - understand their purchase journey, where they search for solutions, and go there

2. Research the competitors - don’t reinvent the wheel! See what your competitors are doing and how they’re attracting customers

3. Play on your strengths (and competitors’ weaknesses) - what are you really good at and how can you lean into that to win over customers?

4. Narrow down your selection to 2-3 motions - understand the pros and cons of each option

5. Test those 2-3 motions and stick with them for 1-3 months - do the reps, create a critical mass, experiment, and learn

⚡️ Today’s Headlines ⚡️

💰 X is matching Shopify merchants’ ad spend until December 8. The offer is a 100% ad credit match within 30 days of talking with an X Ads Specialist and agreeing on a campaign launch date, though credits are only valid for 30 days.

😍 Loyal subscribers for under $1 each! TrafficGrid matches your newsletter with engaged US subscribers who love your niche. Brands have seen 40% open rates in the first month. Qualify and get 200 free verified subscribers. Schedule a call here.

🇦🇺 Australia passed a bill to ban those under age 16 from social media apps. The controversial bill will go into effect within the next 12 months, giving the platforms the opportunity to enact new measures to meet the requirements.

📬 Your email list, no matter its size, could be generating 10X more leads & ad sales every week with better monetization strategies. Well, I’m showing you exactly how I did it—LIVE this Thursday! RSVP for free here →

🔀 Threads is now displaying alternate feeds at the top of the main feed. Likely inspired by Bluesky’s ability to toggle feeds, Threads users can now easily switch between “Following,” “For You,” or other custom list feeds.

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