- Growth Daily
- Posts
- Monday, December 11
Hey there,
Ladies and gentlemen, the weekend.
🧠 Stat Of The Day 🧠
“The total brand value of top brands grew only 5.7% this year, compared to 16% last year” (Source: Interbrand’s report shared with MarketingDive)
🚨 You’ve been seeding products to influencers the WRONG WAY!!
Consumer brands often miss the mark with influencer seeding. The outdated 'no commitment' approach is a no-go. It's time to change the game! It creates unrealistic expectations and uses bait-&-switch to get creators to promote you.
Meanwhile there some brands that seem to just get it. Why? In this exclusive document, discover the real influencer seeding secrets, with playbooks, templates, and follow-along videos. Let influencers promote your brand on autopilot.
P.S: Get a custom influencer strategy crafted just for your brand.
⚡️Today’s Headlines⚡️
📺 Ad spend across CTV silently hit $1b landmark in June
👁 Advertisers are becoming re-interested in attention metrics
🔎 Google updating crypto ad policy for 2024
🎵 Spotify’s CFO & CMO are leaving
😭 Only 36% of programmatic ad spend reaches consumers
🎙 HEARD EM’ SAY:
"We drive over 4 million visitors to our website … I started to question after all of our AB tests … there’s a lot of form builders out there … why has nobody recreated forms as we know it? They all look very similar … is there a way to improve conversion rates way more?”
I recently interviewed the Payman Tie on the launch of his new product Visme Forms.
🛠️ Things Worth Checking Out 🛠️
📊 CONTENT TEAMS - The secret to content that actually ranks? Data-driven insights, keywords, and more with Positional's toolset. Join their private beta for discounts and unlimited access here.
🤔 GROWTH - Is your agency just not cutting it? Get matched with a top-rated marketing agency in 60 seconds completely free here
📢 Brand Partnerships - Creator Anna Kai mwith more than 2 million followers, broke down exactly what she looks for in a brand partner here
💡 VIRAL BRAND GROWTH - ChatGPT and PepsiCo’s Starry top the list of the fastest-growing brands of 2023 here
*Want to get in front of 100k Founders/Marketers? Start here…
✨ Today’s Insight ✨
You need to start finding a new channel ASAP
📰 TL;DR - I saw this tweet and knew I had to share it with you all
💡 Insight - I always say Facebook ads get more and more expensive every 90 days on average but man are we in for a ride in 2024. I strongly recommend starting to test some other ad platforms ASAP to diversify spend and see if you can get a similar or even lower CAC than your Meta ads spend… A few ad platforms I think are underrated:
Quora Ads, Snapchat Ads, YouTube ads, Tik Tok Ads, Linkedin Ads (for retargeting), Google Display Ads (also for retargeting), or even newsletter ads ;)
Regardless the platform you choose to test, it never hurts to allocate some budget to find an alternative platform to diversify away from Meta ads! Especially starting at a massive increase in cost in Meta ads for 2024.
➡️ How'd you feel about this Insight? |
Did you learn something new from today's newsletter? |
*Want to get in front of 100,000+ Founders & Marketers? Click here…
Disclosure: Some things in this newsletter may be a sponsored post or Growth Daily LLC may be getting a small commission if you sign up / fill out their form or Growth Daily LLC might own a percent of the business. In particular, but not always, those sponsored or commissioned or owned posts might have an * in the subject headline.