Monday, August 5

🌟 Today’s Highlights:

• U.S. senators really want to ban deepfakes

• Company Pages can get LinkedIn Verified now

• Google Ads in Canada is hit with a 2.5% tax in October

• 📊 Stat of the Day: Snap hit 432 million daily active users in 2024 Q2, an increase of 9% year-over-year. (Source: Snapchat)

• 💡 Today’s Insight: How to make the most of GA4 for SEO

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💡 Today’s Insight 💡

How to make the most of Google Analytics 4 for SEO

🗞 TL;DR - Google Analytics 4 (GA4) is a powerful tool that can easily be underutilized. You can use the insights from GA4 to better understand user behavior and analyze campaign performance. Search Engine Land explains how SEO professionals can leverage GA4 to refine their strategies.

💡 Insight - Here are Search Engine Land's top tips to utilize GA4 for SEO analysis and strategy:

Link Google Search Console with GA4 for data analysis. This allows you to have access to the following reports: queries report (metrics for search terms used by Google organic search visitors) and Google organic search traffic report (how individual URLs perform with traffic from Google’s organic search).

Analyze your website’s organic traffic. Use the GA4 Acquisition report to filter organic search engine traffic by different mediums and traffic sources.

Analyze specific website URLs. Evaluate the performance of specific pages such as the landing page, 404 pages, and other pages and screens.

Set up events and parameters. Measure specific user interactions on a website, like loading a page, clicking on a link, or submitting a form.

Leverage other traffic channels to boost SEO. Get ideas using campaign data from other channels, like the Google Ads Keywords Reports.

🛠 Things Worth Checking Out 🛠

📅 DON’T MISS - Agency Owners & Founders! Don’t miss my event with Phil Rivers' in NYC on August 29th where we will walk you through the exact strategies we used to grow our agency & sell them for a combined $10,000,000! Grab your 50% off tickets to The EPIC Agency Lead Gen Workshop here →

⚫️ GOOGLE ADS - Did you have trouble loading your Google Ads reports on Friday? You’re not the only one. Google Ads experienced a significant outage that also exposed competitors’ data to advertisers.

🦾 REDDIT AI ADS - Reddit acquired Memorable AI to help improve ad performance. Memorable uses AI and machine learning to analyze human reactions and create more aligned, effective ads.

⚡️ Today’s Headlines ⚡️

🚫 U.S. senators are proposing a new bill to combat AI deepfakes

🇧🇩 Bangladesh banned Instagram, WhatsApp, TikTok, YouTube & more

✅ Company pages on LinkedIn can officially get verified now

🔎 Google’s adding new AI-powered enhanced product discovery

🇨🇦 Google Ads in Canada are getting a 2.5% tax starting October 1

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