Monday, August 26

🌟 Today’s Highlights:

• TikTok raised another concern with potential U.S. ban case

• LinkedIn launched in-feed video carousels

• Threads added custom feeds and a ‘Media’ tab on profiles

• 📊 Stat of the Day: Within the first 90 minutes of joining YouTube, Cristiano Ronaldo broke the world record of becoming the fastest channel to hit 1 million subscribers. (Source: ESPN)

• 💡 Today’s Insight: TikTok’s 2024 Holiday Marketing Guide

💫 How This Mastermind Transforms Businesses

Running a business is no small feat, and sometimes, you need that extra push to break through the noise. What if you get that push and more by industry legends?

On Friday, August 30th at 10:30am PT, join industry titans Jay Abraham and Patrick Gentempo for an exclusive, free Hot Seat session. This isn’t just any webinar, it’s a unique chance to gain personalized insights that could transform your business.

Spaces are limited, so don’t miss out on gaining strategies from two of the best.

👉🏼 Reserve your spot here

💡 Today’s Insight 💡

TikTok’s 2024 Holiday Marketing Guide

🗞 TL;DR - Yup, it’s almost that time of year. Starbucks has brought back its fall menu, and marketers worldwide are preparing for the holiday season. TikTok released its latest 16-page guide to help marketers navigate this year’s trends and find success on the platform. We’ve summed the data up into the top actionable takeaways for you to try out below.

💡 Insight - According to TikTok, there was a +190% increase in #HolidayShopping videos published from the week before Halloween to the week after Halloween in 2023. That means your brand has a big opportunity to get ahead of the curve and meet users when they’re ready to start shopping for the holiday season.

TikTok separates some of the trends into categories from the more conventional and mainstream to the niche and unexpected. The more common trends, like #BlackFriday, #CyberMonday, or #SelfCare, are great communities and trends to use to establish your brand and gain viewership. However, the more unique trends, like #UglyChristmasSweater or #HolidayDecor, are fun topics your brand can play with and use to stand out from the crowd.

Lastly, TikTok and social content will always hinge on your ability to create engaging, fun content. According to TikTok, users are 3.3x more likely to click on or engage with entertaining TikTok ads. Get viewers interested with excellent creative content – even use AI to help! – and start early.

🛠 Things Worth Checking Out 🛠

💥 NYC-BASED AGENCY OWNERS - We have 7 seats left for this Thursday’s live Agency Lead Gen Workshop so our friends at Breezy SEO just bought the last 7 tickets to gift to you all for free! Claim your free ticket here →

🔑 YOUR KEY TO GROWTH - Looking to unlock more growth? Hire a team that has done it already. Meet your perfect marketing team in 60 seconds, 100% free here →

🤷 SEARCH PROBS - Have you encountered an error in Google Search Console that says ‘Crawled - currently not indexed’? It’s a pretty common glitch recently, but here’s how to fix it.

👀 NEW AD OPP - AI search engine Perplexity is expected to launch ads in Q4 in “15 key categories” including finance, food & bev, health, and technology. Ad options will include video ads and sponsored questions.

⚡️ Today’s Headlines ⚡️

🇺🇸 TikTok has made another motion toward potential U.S. ban

✂️ Instagram has new ways for users to reuse Reels

🎠 LinkedIn launched in-feed video carousels in a ‘For You’ format

📋 Threads has added its own version of Twitter Lists & new Media tab

🇳🇵 Nepal has lifted its ban on TikTok more than 9 months later

Want more from me?

🎙 Hear me interview marketing experts on Spotify, Youtube, or Apple Podcasts

📣 Partner with me to get your product/service in front of my audience here

🤝 Hire me to audit your marketing strategy or as a fractional CMO here