Hey there!

According to the calendar, it’s the last full week of August.

According to Dunkin’, Target, T.J. Maxx, and every other store I saw pumpkin things in this weekend… it’s basically already fall.

Enjoy whatever makes you happy this week ☀️🏖️🍂🎃

🚀 Transform Your Business With These Small Changes

Discover the power of small tweaks that can make a world of difference! On Nudge, they share evidence-backed tips that will help you kick bad habits, secure a well-deserved raise for your career, and propel your business to new heights.

Don't miss the episode featuring guest Jay Clouse, who used a single simple nudge to grow a $200,000 side hustle. This very nudge has also been instrumental in launching some of the world's largest businesses, boosting sales for a seltzer company, and increasing charitable donations globally.

Find out what this game-changing nudge is in the latest episode of Nudge.

⚡️Today’s Headlines⚡️

🙅 X is planning to remove the ‘block’ feature

🔗 You can now add social media links to your Google Business profile

🛒 Instagram's letting creator accounts add up to 5 shop links

💼 X is letting verified orgs add job listings with free hiring features

❤️ Instagram users hate the new ‘likes’ feature

📉 Facebook’s departure from news leads to major drop in media traffic

😬 Amazon offered influencers a laughable $25/video for shopping content

*Want to get in front of 60,000+ Founders & Marketers? Click here…

🛠️ Things Worth Checking Out

🤩 INFLUENCER DISCOVERY - Looking for the perfect UGC creators + micro-influencers? Use Insense to filter through vetted creators within minutes. Learn more here.

🎧 SPOTIFY - Spotify spent a lot of money over the past year sending users to white noise podcasts without any talking. The problem? The company could increase annual gross profit by $38M if it abandoned this content.

🔎 BING - Even with Microsoft’s AI investment in Bing, the search engine only had around 1% of Google’s monthly visitors in July. Experts say Bing could add $2 billion of revenue if they could take a single point of Google’s market share.

📦 AMAZON - Amazon’s imposing a new 2% fee on each sale from third-party merchants who don’t use their logistics services to ship their products.

🚀 Today’s Deep Dive 🚀

How to find content to fuel your next campaign

📰 TL;DR - McDonald’s just launched their latest campaign, “As Featured In” Meals – a new menu featuring “meal items famously featured in pop culture.” While the campaign includes some of their classic meals, they’ve also added in some limited edition items.

Mixing nostalgia with their iconic offerings, the ad for the campaign highlights well-known scenes from film and TV including the egg McMuffins from Clueless, the filet-o-fish from The Office, and even Coming to America’s dupe “McDowell’s.”

💡 Insight - We obviously can’t all be a major, worldwide, famous brand like McDonald’s… but when you take this to scale, it’s still a useful lesson. You don’t have to be the only one creating your marketing content.

Some may know it as User Generated Content (or UGC) – the concept of using content created by those outside your company to fuel your campaigns. Sure, it’s not being featured as Michael Scott’s go-to fast-food seafood option. But bringing in an outside POV can help determine the direction of your marketing plans.

Letting the content stream in first can be a useful (albeit untraditional) approach to building your next campaign. Take a note from McDonald’s and highlight how others are using your product, not just how you want it showcased.

*Want to get in front of 60,000+ Founders & Marketers? Click here…