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- Monday, August 19
You see how I start my newsletter with a little hello before giving you all the useful information you need to do your job today? Very cutesy, very mindful, very demure.
🌟 Today’s Highlights:
Spotify wants to compete with TikTok & IG for ad buys
LinkedIn improved search so much, you don’t need hashtags
FTC is coming after brands & creators who buy fake followers
📊 Stat of the Day: Trump & Musk’s X Spaces event drove 5% more web traffic to X than normal. (Source: Similarweb)
💡 Today’s Insight: About Snapchat’s evolving ad tools
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💡 Today’s Insight 💡
🗞 TL;DR - Snap recently shared an overview of its evolving ad tools to provide more capacity for Snap advertisers to reach more users, create better ads, and boost performance. And it’s clearly useful, since Snapchat saw an 85% uptick in SMB advertisers in the app back in April. We’re diving into the tools to give you an overview of how to make the most of the ad opps.
💡 Insight - Here are Snap’s ad tools and how you can best utilize them:
Lead Gen Ads - Snap has outlined recent improvements to this option which have left to a 69% reduction in cost-per-lead and a 62% increase in lead form submission rate. Improvements include enhanced lead optimization and an integration with Zapier to automate lead reporting into your CRM.
App Ads - These improvements include new bidding capabilities and improved optimization to support app installs, app purchases, and “app re-engage purchase” capabilities.
Value Optimization Option (Beta) - This option, still being tested, enables marketers to bid on the basket value of purchases driven. Early test results drove a 38% increase in average purchase cart size and a 4.4x increase in ROAS.
AR Extensions - Rolling out in September, this newer, more advanced offering includes “First Lens Unlimited,” which ensures a promoted Lens gets the first slot in the AR Lens Carousel. The new AR feature has helped drive a 25% to 45% increase in incremental impressions for ad partners. (Also important to note that when AR ads were paired with video ads on Snapchat, campaigns saw 1.6x higher ad awareness lift on average compared with video ads alone!)
GenAI Copy Generator - Less of an ad option, more of a resource for ad buyers. This tool integrated generative AI into the ad copy and creative process and has been particularly helpful for brands looking to localize ad copy in non-English speaking markets.
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🛠 Things Worth Checking Out 🛠
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📺 CTV - Turns out Interactive CTV ads have high engagement and boost brand recall, but struggle to drive immediate purchases. This is good news though! Very optimistic for the future of CTV ads.
⚡️ Today’s Headlines ⚡️
🎥 Speaking of CTV, YouTube is looking to add in more long ad breaks
🎧 Here’s how Spotify is trying to compete with TikTok & IG for ads
#️⃣ You probably don’t need to use hashtags on LinkedIn anymore
✋ Watch out: FTC is coming after brands that buy fake followers
🤷 Is X seeing massive usage declines or upticks? Hard to say…
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