- Growth Daily
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- Monday, August 14
Hey there!
How was your weekend?
Good? Bad? Neutral?
Well, today’s apparently National Prosecco Day, so let’s toast to either having a good weekend or the bad weekend finally being over 🍾 🥂
(You can toast if your weekend was neutral too.)
⚡️Today’s Headlines⚡️
🚙 Lyft is starting to serve in-app ads to customers this week
🚫 YouTube’s banning links in Shorts descriptions, comments, & live feeds
😬 34% of 3,100 brands advertising on X in May didn’t return in June
👮 Meta warned group admins to be active or they’ll be replaced
👚 Amazon’s eliminating 27 of its 30 clothing brands to battle costs
🌙 Snapchat launched ‘After Dark’ feature for users to post from 8pm-5am
🌟 How to Achieve Business Success
TL;DR - Uncommon Advice is a weekly newsletter and podcast where host Nate Kennedy delves deep into the digital world, analyzing strategies that work and connecting with industry leaders.
💡 Insight - After years of running a marketing agency, Nate realized he needed a change. Despite the comfort of high-paying clients, he knew he couldn't keep up with the demanding clients and still maintain his vibrant, entrepreneurial spirit. Reflecting on his past successes, he rediscovered his favorite business model—a simple email that brought him the freedom he had been chasing.
Today, Nate sends millions of emails daily, generating over $3M in revenue through newsletters alone. Now, he helps other business owners achieve the same level of success.
🛠️ Things Worth Checking Out
💬 BARD - Google shared a new blog post detailing 10 helpful ways to use Bard, their generative AI chatbot, including queries for learning something new, analyzing content, or generating code.
👀 SOCIAL NETWORKS - Investors are betting on Fizz, the latest social network gaining traction at 80+ college campuses. The two-year-old platform shares similarities with the OG Facebook (requiring university email addresses) and Reddit (upvote/downvote system).
🥴 GOOGLE ADS - In response to allegations that Google had been incorrectly serving TrueView video campaign ads on surfaces that didn’t meet the placement standards, they simply… changed the naming convention??
🙌 CHATGPT - OpenAI announced they’re expanding the custom instructions feature for ChatGPT to free users. The feature saves users time by saving instruction prompts so you don’t have to keep rewriting them.
😮 AD BUYING - Advertisers are apparently losing $6.6 billion to “bid shading,” a programmatic advertising optimization tactic that uses an algorithm trained on historical winning bid prices to get an optimal bid.
🚀 Today’s Deep Dive 🚀
📰 TL;DR - Say what you want about influencers and content creators, but their power is undeniable. Just ask any company that’s integrated influencer marketing into their strategic planning. But it’s not just external companies that are feeling the benefit of TikTok’s and Instagram’s elite anymore… influencers of all sizes are founding and running their own companies off their popularity.
The latest is a collaboration between BookTokers (book-obsessed TikTokers) and Bindery, a Patreon-like book publishing startup. The collaboration with popular BookTok influencers will help prominent creators curate and launch their own imprints to help progress more unpublished works.
💡 Insight - You’re not just competing against other Y Combinator alum anymore. Just like how people have debated the need for traditional paths like MBAs vs. real-life experience, the desire to buy into the work of powerful creators is becoming increasingly popular.
You need to be taking creators and their businesses seriously. They’ve done the work of growing from the ground up. When many of them jump into such powerful business pursuits, they’ve got an army of followers behind them wanting them to succeed.
Take a note from their book and focus on building up a community of supporters, not just customers. People want to invest in the things they want to succeed. Prioritize that value and you’ll find you might stand a chance against your competitors.
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