Monday, August 12

🌟 Today’s Highlights:

• Amazon partnered with TikTok and Pinterest for easier shopping

• Instagram copied Snap Maps

• Threads’ topic tags now actually look like hashtags

• 📊 Stat of the Day: Reuters is the fastest-growing news publisher on TikTok since the start of 2023 by 23,308%.(Source: Press Gazette)

• 💡 Today’s Insight: Managing social media management risks

💡 Today’s Insight 💡

Managing social media management risks

🗞 TL;DR - You may be prepared for a brand crisis from a comms perspective, but are you prepared for a crisis involving your brand on social media? A social media crisis could include security breaches, reputational damage, legal issues, privacy concerns, or disgruntled former employees. Sprout Social outlines in their blog how to mitigate these risks, and we’ve boiled them down into the key takeaways below.

💡 Insight - Developing a risk management strategy to have in place when things go haywire is key. Here are some suggestions Sprout makes to keep in mind when crafting your social media risk management strategy:

1. Create a social media policy. This should cover how employees represent themselves and the company on social media & who has access to accounts.

2. Train employees early and often. Schedule regular training updates throughout the year to cover changing best practices.

3. Have strong social media security measures in place. Consider working with your IT team to develop strong security practices.

4. Create a crisis management plan. This should reference multiple scenarios, who responds, where, and how.

5. Continue to review + update practices and policies. Social media is always changing! Feel free to keep adjusting.

6. Audit your social media channels regularly. This will help ensure there are no surprises and help you find any possible new risks.

7. Use a dedicated social media management tool. This can help keep your accounts secure, manage work, and control which employees have access to accounts.

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⚡️ Today’s Headlines ⚡️

🤝 Amazon partnered with TikTok and Pinterest for easier buying

🗺️ Instagram copied Snap’s Maps location feature

#️⃣ Threads’ trending tags now look like hashtags

⚙️ Google Ads users can now generate shareable ad previews & more

✨ Turkey restored access to Instagram after blocking the app on Aug 2

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