Happy Solar Eclipse Day to all who celebrate! Don’t burn your eyeballs today, folks.

🧠 Stat Of The Day 🧠

Multi-image posts in LinkedIn score the highest engagement rate (by impressions) at an average of 3.85%. (Source: Socialinsider)

🔥 How To Increase Your Engagement By 90%!

It's no secret that User Generated Content content is powerful - but did you know that UGC from minisocial can increases engagement by 90%?

That's why major e-commerce brands like DoorDash, Olipop, Native, Imperfect Foods, and hundreds more lean on minisocial to find, vet, and manage UGC creators.

minisocial pairs brands with micro influencers who create fully-licensed content for you to take and plug in across your ad channels.

No commitments and fully-managed campaigns!

⚡️Today’s Headlines⚡️

🤔 Here’s why Google shows Reddit & Forum Threads so often in results

✨ X is launching a new Explore page generated by Grok AI

🎠 Google’s testing a carousel slider in search ads

📺 LinkedIn launched its own connected TV & live event ads

🏷️ Meta’s starting to expand its use of the “Made with AI” content label

*14 of my Q4 advertisers renewed in Q1 cuz ads in here work… Join them here

🛠️ Things Worth Checking Out 🛠️

🫨 EARTHQUAKE TWITTER - Did you hear about Friday’s earthquake in the northeast from X? Despite the site’s overall falling traffic, it did what it does best: host all the memes & jokes you could want about a live event.

😬 NOT EARTHQUAKE THREADS - Meanwhile over on Threads, earthquake-related terms didn’t start trending until around 2pm (nearly 4 hours after the event). Meta has an explanation…

🪧 TRADEMARKS - What does ownership over an everyday product or phrase really mean? Chef David Chang’s Momofuku is having a trademark battle over the term “chili crunch” - but is it warranted?

✨ Today’s Insight ✨

Do you know your target audience?

📰 TL;DR - Sometimes marketers love to create terms and new things to analyze without really knowing what they mean or if they matter. Target audience is one of those that tends to get thrown around but can be a really, really powerful North Star if you know what you’re doing. Take a second with Sprout Social to get reacquainted with what target audiences are and how to find yours.

💡 Insight - As Sprout puts it, “A target audience is the group of people you want to purchase your products or services.”

If your response to this is, “oh, well that’s easy, it’s for everyone,” I want you to stop and click into this full article right now. Very, very few companies will have a target audience of “everyone” and approaching that unrealistic, vague target will hinder your efforts.

Your target audience will consist of several key factors, including demographics, psychographics, purchase intention, subculture, and lifestyle.

Here are a few ways Sprout suggests finding your target audience:

• Using market research & competitor research

• Dig into your business intelligence using internal & external data

• Tap into Voice of Customer data

• Leverage social listening

*Want to get in front of 100,000+ Founders & Marketers? Click here…