Monday, April 29

Today's Essential Marketing News & Tips

How was your weekend? Relaxing? Exciting? Productive? (Mine was productive but could’ve been a little more relaxing, FWIW.)

📊 Stat Of The Day 📊

LinkedIn revenue grew 10% in Q1 across all lines of business with sessions growing 11%. (Source: LinkedIn)

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⚡️ Today’s Headlines ⚡️

😬 Chinese govt said it would prefer to see TikTok get banned than sell

🔔 Threads has new post notification controls to limit what you see

⏸️ Google is experimenting with YouTube ads while videos are paused

🛑 TikTok’s shutting down its EU Lite Rewards program

👎 Meta put their AI features everywhere… and users hate it

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🛠 Things Worth Checking Out 🛠

🦾 BRING AI TO YOUR MARKETING - Boost your AI marketing skills by subscribing to Marketing Alec's weekly newsletter. Discover top AI marketing strategies and tips at no cost here →

🚨 WEBINAR ALERT - Don't miss Tony Robbins' Unshakeable Business webinar on May 10th. Explore crisis triggers, receive 1:1 coaching, and assess your business skills. RSVP today!

🤔 TIKTOK SALE - There’s a world in which ByteDance does sell TikTok, but doesn’t include the app’s famous FYP algorithm in the deal. What would that look like exactly? Maybe something like this.

💡 Today’s Insight 💡

🗞 TL;DR - Google’s leaders recently spoke on a podcast about the importance of humans double-checking factual errors in AI-generated content. If left, such errors could result in lower search rankings and damaged credibility of your site and authority.

💡 Insight - Here’s how you should be ensuring the accuracy of AI-generated content:

  • Have a thorough review process with human subject matter experts

  • Make sure that your content is following current guidelines and industry best practices

  • Fact-check any data or AI recommendations with reliable sources

  • Stay updated on the latest developments – remember AI can often have outdated information!

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