It’s Earth Day! What’s one way you help the environment every day? 🌳

Personally, I save on electricity by soaking up the natural light whenever I can. It’s a win-win.

🧠 Stat Of The Day 🧠

Search accounted for the largest share of digital ad spending – $88.8 billion of a total of $225 billion in U.S. digital ad revenues in 2023. (Source: PwC)

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It’s no secret how important the right SEO strategies can be for your brand. Many e-commerce brands use services like HOTH X, where you get a dedicated manager to create and implement SEO strategies for your brand.

Legendary brand Kickscrew achieved a 100x increase in sales once HOTH X started targeting & ranking for specific keywords. Kickscrew ended up outshining the largest players in their industry.

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⚡️Today’s Headlines⚡️

🥲 X is still showing ads next to harmful content… and still losing advertisers

📵 U.S. House passed a bill requiring ByteDance to sell or get banned

⏹️ Google Ad customizers are stopping after May 31

🗓️ WhatsApp Communities is adding event scheduling features

🇨🇳 Apple pulled WhatsApp, Threads & More from China’s app store

*14 of my Q4 advertisers renewed in Q1 cuz ads in here work… Join them here

🛠️ Things Worth Checking Out 🛠️

⚡️ AI MARKETING - My friend Marketing Alec is an AI marketing genius and shares his best AI marketing tips, tricks, and hacks in his 100% free newsletter here.

🔦 LOOKING FOR LEADS? - Are you an agency looking for more leads without breaking the bank? See if you qualify for AgencyReviews' Verified Agency lead gen program here.

🇨🇦 TIKTOK, EH - Selling to a Canadian audience? TikTok has insights into their in-app engagement behaviors. Turns out, Canadians on TikTok love Boxing Day, Black Friday, and holiday cooking.

✨ Today’s Insight ✨

Meta’s Lead Gen Ad Tips

📰 TL;DR - Meta launched a guide with new tips for marketers looking to run lead-gen ad campaigns across its suite of apps. It’s a good reminder guide for seasoned marketers and a helpful intro for newbies.

💡 Insight - Brands should definitely take advantage of seasonal trends. Meta says that New Year’s resolutions, spring cleaning, and summer vacation are all key moments when customers may be looking for services or products. Between last April and June, there was a 19% year-over-year growth in Meta lead ad submissions.

Marketers should make it as easy as possible for potential customers to submit info and inquiries using its “Instant Forms” feature. While it does prevent customers from being redirected to your site, it does create a frictionless feature for potential leads to easily submit info. Meta says ad sets using its Advantage+ AI tools with instant forms saw an 8% reduction in cost-per-lead on average.

Conditional logic and Meta’s Conversions API for CRM integration can also help refine and improve lead gen ads performance. It helps by creating dynamic forms and, similarly to Instant Forms, crafting a seamless experience for prospective customers. Conversions API for CRM helps by creating a similar integrated experience for marketers by combining your lead data and Meta Business Suite to improve ad targeting.

*Want to get in front of 100,000+ Founders & Marketers? Click here…