Monday, April 1

Today's top marketing news, tips, & tools

Tread carefully today, friends… it’s April Fools Day, and no one can be trusted. 🥸

🧠 Stat Of The Day 🧠

Only about 28% of Americans support banning TikTok. (Source: Savanta)

🔥 How To Really Create Viral Content

Wonder how top social media stars like Alex Hormozi, Gary Vee & Ali Abdaal make captivating content? You can produce viral content just like them in a click with

Experience the power of their AI with auto-clipping, auto-resizing, b-rolls, and multiple content pieces, including blogs, show notes, Twitter threads, and more.

🚨🎙 You Don’t Want To Miss: “How To Make Millions With Memes & Newsletters” on YouTube, Spotify, or Apple 

⚡️Today’s Headlines⚡️

❤️ Instagram’s new Blend feed test could be used for your most loyal fans

👀 All your competitor’s Amazon ads will be publicly viewable soon

⚙️ Reddit’s new ad creation tools include AI-generated suggestions

🎥 YouTube is testing a Shorts carousel feature to show more recs

🔨 The newest retail media ad network is from… Home Depot?

*Want to get in front of our audience of 100k Founders/Marketers? Start here

🛠️ Things Worth Checking Out 🛠️

🦾 NEW REPORT - Explore marketing trends, opportunities for growth, and the impact of AI on marketing practices with this FREE report. Learn how to use personalization & AI integrations to boost engagement.

🧑‍💻 AUTOMATION - Automate your spreadsheet workflows with Coefficient. Sync data from 30+ platforms into Sheets or Excel and set it on a refresh schedule. Trusted by Spotify and 20k more brands. Get started for free.

👍 ENDLESS LIKES - The newest social networking app isn’t exactly networking… Palmsy is an app that lets you post to no one and get fake like notifications. Talk about a dopamine hit.

Today’s Insight

📰 TL;DR - Queen Bey released her latest album ‘Cowboy Carter’ on Friday and Uber celebrated on Thursday, inviting users to use their service to meet up at album listening parties. The promo was a bit stingy though – 16% off up to a $16 ride due to Bey’s song 16 CARRIAGES – and competitor Lyft took it as an opportunity to coopt the moment with their own 50% off promo.

💡 Insight - This isn’t the first time Lyft has used a battle against Uber to promote their brand – they’ve frequently been quicker and more clever on social media, making them a fan fave. Their recent TikTok videos making fun of Uber have seen over 200k organic views and a 17% engagement rate within 24 hrs of posting, triple their usual videos.

That said, Uber’s shares are still significantly higher than Lyft and Uber currently holds about 70% of the U.S. rideshare market. So, it begs the question, what matters more: public perception or revenue?

You could be like Uber, minding your own business and staying in your lane. While they may not be the internet’s fave brand, they are still owning the rideshare market. Or you could be like Lyft, jumping on memes and being the relatable brand with a relevant social presence. They’re still doing well financially, but they’re also taking a big chunk of the younger market who will stay loyal & spend with their top brands.

Did you learn something new from today's newsletter?

Login or Subscribe to participate in polls.

*Want to get in front of 100,000+ Founders & Marketers? Click here

Disclosure: Some things in this newsletter may be a sponsored post or Growth Daily LLC may be getting a small commission if you sign up / fill out their form or Growth Daily LLC might own a percent of the business. In particular, but not always, those sponsored or commissioned or owned posts might have an * in the subject headline. Read our privacy policy here.