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- Mon, Apr 24
😌 The Easy Way To Increase Your ROI by 40x
We can often get tired of juggling multiple platforms to communicate with your customers. That's why, Bigly Sales has got your back! It's the perfect tool to simplify your outreach and increase sales.
With Bigly Sales, you can personalize your communication and automate tasks for a more engaging and efficient customer experience.
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Breaking News
💡 Insight - YouTube’s aiming to improve their live-stream product listings by allowing creators to upload product details and schedule them to go live at a later date. Currently, if creators want to showcase a product within a live stream, they have to upload the product info before going live. The new process will help creators maximize interest – with products being mysteries before it gets revealed – and excitement for the stream. While live shopping is slow to build in the U.S., it’s been huge in China, bringing in almost $400 billion in 2022.
💡 Insight - Stronger even than Netflix’s standard ad-free plan in the U.S., executives revealed in their Q1 earnings call. The streaming service only added 1.7M new subscribers in Q1 for a global total of 232.5M users – a promising sign with Netflix focused more on profitability over subscriber growth. As part of the effort, they’re adding more perks to the cheaper ad-supported version to attract more users. Will be a fascinating study in diversifying revenue streams for streaming companies.
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Growth Stuff
💡 Insight - The report, analyzed from responses of over 1k social media marketers globally, includes important findings and takeaways for social media marketers, brands, and content creators/influencers. Here’s some of the key takeaways:
90% say building an active online community will be crucial to increasing engagement
80% believe consumers will buy products directly in social apps more often than on brand websites or third parties
48% share similar content across platforms with some tweaks
80% work with smaller creators and influencers with under 100K followings
💡 Insight - While Google has continued to extend their departure from third-party cookies in Chrome, the no-cookie era is imminent. The Content Marketing Institute showcases how you can take steps now to create content personalization through first-party data. By delivering value, earning customer trust, focusing on consumers’ preferred form of personalization (i.e. don’t be creepy), your brand can flourish in a world without third-party cookies.
🤹 The Easy Way To Increase Your ROI by 40x
We can often get tired of juggling multiple platforms to communicate with your customers. That's why, Bigly Sales has got your back! It's the perfect tool to simplify your outreach and increase sales.
With Bigly Sales, you can personalize your communication and automate tasks for a more engaging and efficient customer experience.
Don't just take our word for it! Sign up now for your 30-minute training and 1,000 free SMS messages.
👀
Brand Watch
💡 Insight - And another early 2000s business bites the dust… The U.S. home-goods company may have been a mainstay in suburban America but their recent Chapter 11 filing is the result of an increasingly unsustainable corporate structure and their inability to compete in the online shopping market. Though many stores have already been closed, their remaining 360 locations (including 120 Buy Buy Baby stores) will be winding down operations starting Wednesday. If you ever needed a reason to invest in eCommerce…
💡 Insight - Meanwhile, this mainstay gum company has been able to maintain their iconic brand in spite of eCommerce and branding trends. This deep dive into Bazooka’s comic-driven brand is a fascinating case study in the staying power of nostalgia and brand consistency. Nostalgia works particularly well for confectionary brands with associations of childhood and comforting emotions the moment you reach for your favorite candy. Boy, I can just taste the Bazooka gum even while writing this… gonna run to my local hardware store for some (IYKYK).
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