📰 Growth Daily - Wednesday, Mar 29

😎 TikTok Launches Branded Effects For Marketers

📰 TL;DR - While TikTok’s future in the U.S. still hangs in limbo, the app announced a new product called Branded Effects that will allow brands to collaborate with TikTok effect creators to design custom effects (like augmented reality [AR] experiences) to bolster digital marketing campaigns. The tool is part of TikTok’s AR development platform, Effect House, which offers a suite of solutions for creators to get started with building AR effects.

💡 Insight - We still don’t know what will come of TikTok, so we might as well make the most of it. Research has shown how marketers are still continuing to invest in TikTok marketing, and this new feature should be no exception. The early reports of its’ success – Mucinex saw a 42.7% lift in purchase intent – are super promising and overall, it sounds like a really fun way to play into the TikTokification of branding.

➡️ You can read the article here...

📈 Revealing The Secrets Behind Big Red Group’s 117% Increase in ROAS*

📰 TL;DR - impact.com’s comprehensive guide covers all aspects of influencer marketing, from working with macro and micro-influencers to celebrities and niche influencers. The guide leans on impact.com's large breadth of experience making influencer and partnership discovery to optimization easier than ever for brands like Canva, Mizzen+Main, and so many more...

But what really sets impact.com apart? Their team of experts and industry leaders, who are dedicated to helping you achieve success every step of the way. With their user-friendly platform, amazing case studies, and expert support, you can trust that your campaigns will be a hit.

➡️ Sign up for their free guide, demo, or consultation here

*Want to get in front of our audience of Founders & Marketers? Click here…

🔞 Could The U.S. Ban Social Media Advertising to Users Under 17?

📰 TL;DR - Utah has become the first state to enact laws regulating kids’ use of social media starting March 1, 2024. The first law requires social media platforms to verify a user’s age and imposes a curfew on users under 18 without guardian consent. Plus social media platforms cannot collect children’s data or display targeted ads to them. The second law requires social media companies to ensure their platforms are not designed to cause addiction to minors, otherwise they face potentially being sued.

💡 Insight - While these laws are both in the distant future and only in Utah, it’s a bold move for a state to take action on restricting minors’ use of social platforms, especially playing alongside Congress’ recent TikTok hearing where youth safety was a major concern. Also, this move could be the first of many… apparently Arkansas, Connecticut, New Jersey, and Texas are all considering similar legislation.

➡️ You can read the article here...

🛠 Things Worth Checking Out

AMAZON - 📦 ScaledOn has quickly become the go-to partner for dozens of e-commerce brands looking to scale profitably on Amazon. Learn how here!

UGC - 🎥 Gander makes it easy to source & display high-quality user-generated content, often leading to a 34% CVR increase. Start your free trial here!

BACKLINKS - 🔗 dofollow.io has raised my domain authority with affordable DR 65+ backlinks from some of the biggest sites like Hubspot and so many more!

🔄 How To Reverse Engineer Your Instagram Strategy

📰 TL;DR - Want to crush your goals on Instagram and you’ve been hustling on the feed but you’re not seeing results? Wild how many of us have had this experience… But maybe the goal can bring you closer to the solution. Social media management company Later has shared tips on how you can reverse engineer your goals to actually achieve them.

So, say you wanted to get more likes… How could you create content that’s more likable? If you want to get more comments… How can you write engaging captions that people want to respond to?

💡 Insight - Sometimes we love to overcomplicate our strategy and the simplest way is often the best one. Which is why I love how clearly Later’s laid out this idea of reverse engineering, bringing us back to basics. And it’s always helpful to get your mind out of the weeds of strategy planning and lean on some outside expertise.

➡️ You can read the full list of tips here...

📕 How Shark Ninja Onboarded 500+ New Partners*

📰 TL;DR - Looking for a game-changing marketing strategy? We all know the right partner can open up a massive new customer acquisition channel so imagine what 500 new partners could do for your brand!

Well that's exactly what impact.com helped Shark Ninja do and they just put together an ebook walking through their best practices so you can do the same. This comprehensive guide will make it easier than ever to manage your influencer campaigns and achieve success.

But what makes impact.com different from the rest? It’s more than just a platform - It’s a community of experts and industry leaders dedicated to helping your business thrive. From the user-friendly platform to expert support, they are with you every step of the way.

With impact.com, you'll be able to tap into engaged communities, build trust with your target audience, and boost your ROI like never before. And with their track record of success, you can trust that you're in good hands.

➡️ Download their ebook here!

** If you also want to get in front of our audience, fill out this short form.

Some things in this newsletter (particularly the things with a *) may be a sponsored post or Growth Daily LLC may be getting a small commission if you sign up.