📰 Growth Daily - Wednesday, Mar 22

Wednesday's news, tips, & tools you need to know

Author

Nicole Tabak
March 22, 2023

🎨 Get Creative With Your Tweets

📰 TL;DR - Twitter’s working on adding text formatting for tweets. Soon, tweets will have bold, italic, and underline options within the composer window. The feature test has been uncovered by Twitter researchers Alessandro Paluzzi and Andrea Conway, but according to Twitter Chief Elon Musk, changing font size may be another optional feature.

💡 Insight - This feature seems useful when you consider how Twitter’s been moving to longer maximum tweet lengths. If you’re writing a 4k (or 10k) character tweet, changing around the text could help move your reader’s eye around to keep the message interesting. But beyond that, this feature doesn’t seem super groundbreaking. Would you like the ability to dress up your tweets?

💰 How To Increase Sales On Amazon By 170%*

📰 TL;DR - A leading DTC gardening supplier wanted to up their game post pandemic on Amazon, but they struggled to maneuver their vast catalog and revamp product discoverability.

Their solution? Trusting ScaledOn, to develop and test AMZ playbooks to help them grow in a crowded category.

ScaledOn knew that gardening is a fairly broad industry so they separated their clients’ items into highly relevant subcategories and tested unique playbooks for each. ScaledOn's revamped ad strategy unique to each category, ended up driving:

  • a 170% increase in sales in just 9 weeks

  • a 2X increase in Conversion Rate

*Want to get in front of our audience of Founders & Marketers? Click here…

💔 Consumers Are Losing Trust In Brands

📰 TL;DR - According to new research from Horizon Media’s Catalyst group, the number of consumers pointing to corporate greed as the cause for inflation rose 8% from a year ago. 52% of consumers said corporate greed was responsible for the crisis, compared to 44% in 2022, second only to supply chain issues. The findings suggest brands will need to go the extra mile to maintain consumer trust and interest.

💡 Insight - Inflation is a stressful situation for everyone, from brands enduring the increasing cost of goods to consumers losing interest in overly expensive products. You don’t necessarily need to take action on this and pull back all of your promotions. It’s just a reminder to think about where your consumers are coming from and avoid coming off oblivious to the situation in your marketing efforts.

🙌 7 Best Practices For TikTok Ads

📰 TL;DR - We all know TikTok is a powerful engine for eCommerce brands (for now, at least)… but do you know the basics of crafting the ideal TikTok ad? Social Native has rounded up their top 7 tips – here’s the overview:

  1. Pay attention to text and overlays

  2. Include a CTA early on

  3. Humanize your brand

  4. Stick to simplicity

  5. Don’t rule out special effects

  6. Lean on UGC for cost-effective creation

  7. Show off your brand

📈 How Mizzen+Main Boosted Partnership Revenue 75% YoY*

📰 TL;DR - One of the fastest growing shirt brands in the world was using struggling to diversify their affiliate & influencer partnerships. They were using a flat rate commission payment model which was limiting their flexibility for new partnerships. Not to mention this made it difficult to track performance to optimize as they scaled.

Well, once they started working with impact.com everything changed. They were able to increase partnerships revenue by 75% YoY while increasing conversion and click rates from partners 7% and 45% respectively.

Luck for us their new comprehensive guide shows us exactly how to manage and scale these types of ultra-successful partnerships.

** If you also want to get in front of our audience, fill out this short form.

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Some things in this newsletter (particularly the things with a *) may be a sponsored post or Growth Daily LLC may be getting a small commission if you sign up.