📰 Growth Daily - Wednesday, Mar 14

🥉 Instagram Brings Back The Myspace Top 8

📰 TL;DR - Instagram is currently testing a new ‘Top 3’ sticker option for Stories, allowing users to highlight their top 3 favorite accounts, audio tracks, places, and more. For those of us old enough to remember, this feels like a huge throwback to Myspace’s ‘Top 8’ feature that forced you to pick your favorite 8 friends to display on your profile. No other details on the feature have been reported from Meta… yet.

💡 Insight - Myspace’s Top 8 was such a stressful feature – did you make it into someone’s top friends or not?? But it was a unique, defining feature of the veteran social network(alongside automatic played profile songs and custom HTML themes). Instagram’s Top 3 isn’t the exact same concept, but you can see how it could be used by gossipy, cliquey tweens making everyone feel left out. On the flip side, if this feature is available to brands, it could make for some hilarious and clever brand partnerships.

➡️ You can read the article here...

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📰 TL;DR - It's no secret that User Generated Content content is powerful - but did you know that UGC from minisocial can increases engagement by 90%?

That's why major e-commerce brands like DoorDash, Olipop, Native, Imperfect Foods, and hundreds more lean on minisocial to find, vet, and manage UGC creators. You too can tap into the magic of minisocial's UGC by taking advantage of their 15% off promo. It's as simple as:

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🏦 How Silicon Valley Bank’s Collapse Could Slow Down Marketing Efforts

📰 TL;DR - This past week, it’s been hard to scroll social media without seeing several posts about the challenges and repercussions of Silicon Valley Bank’s (SVB) collapse. According to experts, SVB was historically the most startup-friendly bank for early-stage companies. Early-stage MarTech and Ad-Tech startups are expected to encounter particularly difficult challenges as budgets are often cut within marketing and innovation during tough financial times.

💡 Insight - It’s still too early to entirely tell what the impact of SVB’s collapse will be within the marketing and ad industry, but it’s fair to have a negative gut reaction. The next few months will be incredibly tough for those impacted, especially in departments like marketing and comms where budgets are traditionally cut. This is more of a “keep your eyes peeled” sort of situation, but marketers and advertisers should be prepared for shockwaves to keep reverberating.

➡️ You can read the article here...

📉 Brands Are Spending Less On Upfronts Video Ad Budgets

📰 TL;DR - According to research from Advertiser Perceptions, 49% of marketers’ video advertising budgets will be allocated during this year’s Upfronts season, representing a 7-point drop from last year’s allocation. This new research ahead of Upfronts, an annual series of meetings to sell ad spots ahead of the year’s TV programming, continues the decline of the annual buying season. Only 27% of advertisers intend to increase their spending this year and expect 40% of their upfront buys to be dedicated to connected TV inventory (CTV).

💡 Insight - With the rise of digital marketing and the multifaceted opportunities for advertising today, TV ads just don’t hold the same merit they once did. While it might be grim news heading into Upfronts, it’s honestly better for brands and advertisers to have a breadth of diverse, unique ad avenues. Look at the bright side and throw that commercial creativity towards content or social ads or Google ads or… well, you get the point.

➡️ You can read the article here...

🤳 10 Tips To Improve Your Instagram Bio

📰 TL;DR - Your Instagram bio can make or break a consumer’s commitment to you, so making it stellar is key. Later’s drawn up a list of their top Instagram bio tips to make a lasting impression – here’s the top level list:

1. Keep It Short & Sweet

2. Include Relevant Keywords

3. Use a Link in Bio Tool

4. Show Your Personality

5. Include a Call-to-action

6. Add Your Contact Info

7. Add Your Branded Hashtag

8. Use Emojis Sparingly

9. Use Instagram Stories Highlights

10. Update Your Bio Regularly

➡️ You can dive into the details of each tip here...

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