📰 Growth Daily - Wednesday, Feb 8

1 - Brands Are Starting To Run Ads Together

📰 TL;DR - Do you remember those commercials growing up of Spiderman promoting his McDonald’s happy meal toy? It would end by saying “get your Spiderman toy at a local McDonald’s and catch Spiderman: Destroying The Bad Guy in theaters starting March 10th…”

Well, those types of commercials (and ads in general) are making a big comeback starting with the Super Bowl this weekend. There is a growing trend of brands partnering up to run joint Super Bowl ads given just how expensive they are. A prime example of that is the Netflix + GM ad debuting this Sunday during the big game that’s getting a ton of press.

💡 Insight - Ok so you don’t have a contact at Netflix to ask about sharing an ad or budget to split the cost of a Super Bowl ad with Netflix. That’s ok! This is a reminder that you can still run joint FB ads, e-mail blasts, or IG posts with other brands that are not 100% in your industry but overlap in audiences with.

➡️ You can read the article here...

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3. Launched The Ads

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3 - Comparing Ad Platform Costs

📰 TL;DR - Twitter marketing influencer Matt Navarra recently tweeted the average cost per major ad platform in Q4 2022 alongside a premium Business Insider article (that article is behind a paywall) detailing how big tech is getting crushed by falling ad prices… Here they are broken out per CPM:

Amazon: $1.58
Google Search: $1.25
YouTube: $6.45
Meta: $13.35
Snap: $7.23
TikTok: $7.43

💡 Insight - A few interesting insights… 1. Obviously, Google Search ads vary per keyword competition and demand 2. Amazon seems super cheap! 3. It’s crazy to think we live in a world where Meta ads are actually the most expensive on a CPM basis… time to diversify!

➡️ You can see the full tweet here…

4 - Spotify Is Completely Shifting Their Monetization Strategy

📰 TL;DR - Today, almost half of Spotify’s 450 million users pay for a premium subscription yet the company still loses money. Their strategy to solve this way throwing billion of dollars at podcast hosts to lock up exclusive rights to host their podcast only on Spotify but that isn’t work so well sooooooooo it’s now shifting focus to build an ad platform that they hope one day will “resemble google’s AdSense or AdWords” but for audio.

💡 Insight - We hope that Spotify’s new focus on their ad platform will mean more data for advertisers around who is listening, how many listens an ad gets, and hopefully most of all, there’s some click data!

➡️ You can read the article here...

📦 Selling (or thinking of selling) On Amazon?

📰 TL;DR - One of our good friends Jon Elder is a master Amazon seller for brands of all shapes and sizes! He drops tips, hacks, and strategies to help Amazon sellers dominate the platform, in his AMAZON INSIDER newsletter.

💡 Insight - Jon used to be a 7 figure Amazon seller and exited his Amazon business in 2019 so you know he knows what he’s talking about. He is quickly turning this into the #1 newsletter for the Amazon selling community.

➡️ Subscribe here!

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