📰 Growth Daily - Wednesday, Feb 22

🎥 TikTok Revamps Creator Fund

📰 TL;DR - TikTok just beta launched their new, revamped creator fund program called the “Creativity Program” to pay high-performing TikTok creators for their work. It’s currently available to invited creators who are 18 or older, have an account in high-standing (rumored to be a minimum of 100k followers), and create original videos longer than one minute.

💡 Insight - The creator fund from TikTok has long been criticized for low payments. While this new program might solve some of the pains, it still has flaws. Brands looking to partner with creators are at an advantage if they’re willing to offer better terms for sponsored content. Show creators you’re invested in their work and reap the benefits.

➡️ You can read the article here...

📢 Is Now The Time To Test Out-of-Home Advertising?

📰 TL;DR - AdQuick seamlessly connects advertisers to out-of-home (OOH) media owners anywhere in the U.S. and abroad, and makes it easier than ever to plan, buy, and measure every kind of outdoor advertising — from static billboards to hand-painted murals. If you’ve run online ads you’re used to the speed of deployment and accountability provided via analytics. AdQuick provides the same experience digital marketers are used to to the OOH space.

💡 Insight - With AdQuick, advertisers gain immediate access to over 1,400 premium OOH media owners, can execute OOH buys 10x faster, launch OOH campaigns in as little as 48 hours, and unlock unprecedented measurability.

➡️ Learn more and get started at AdQuick.com

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🤖 Ads Are Coming to Microsoft’s Bing Chatbot

📰 TL;DR - Microsoft is in early testing with its new Bing chatbot which allows users to talk to an AI-generated chat to find answers to their search queries. Soon, ad agencies will have the opportunity to create paid links within these AI responses. Microsoft says these ads will also be more prominent than typical search ads, which allows advertisers to potentially reach more users in the discovery phase.

💡 Insight - No one wants to have their business automatically generated if someone’s searching something dark or problematic. But that’s not to say there couldn’t be some really cool, inventive uses of AI chat ad spots. Plus jumping into this ad channel while it’s still new is a huge win for brands who are bold enough to try. Will you try out these new Bing chat ads?

➡️ You can read the article here...

🍹 Patrón Tequila Is Serving AI Cocktails

📰 TL;DR - Brands truly are jumping on AI from copywriting to cocktail creation, apparently. In celebration of National Margarita Day on February 22, Patrón Tequila launched an AI art generator site where consumers can list their dream destination, favorite ingredient, and favorite garnish to receive a custom margarita image.

💡 Insight - AI is having a moment. It’s easy to jump on a trend of using ChatGPT to write your latest social media post, but it’s another thing entirely to play with AI tools and push the boundaries of what it can do for your brand. We’re at a groundbreaking time in this new technology. The brands that will stand out are the ones asking: How can we have fun with AI? How can I use AI to help my brand stand apart from the crowd?

➡️ You can read the article here...

♻️ Using Cross-Posting To Optimize Your Social Media Strategy

📰 TL;DR - We all know that it’s important to have a presence on the major social platforms. But creating original content for each platform can take a huge amount of time and energy. Why reinvent the wheel when we can simply repurpose it? This is known as “cross-posting” and Planoly put together an entire guide on how to do it strategically and successfully. Here’s the main steps:

1. Set your goals & establish your strategy for each platform

2. Learn your audience on each platform

3. Learn the lay of the land for each social media platform

4. Create a cross-posting system

5. Set up your social media marketing tools to support you

➡️ You can read the article here...

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