đź“° Growth Daily - Tuesday, Mar 7

Tuesday's news, tips, & tools you need to know

Author

Nicole Tabak
March 07, 2023

đźš— Nissan Doesn’t Want to BeReal

đź“° TL;DR - Nissan just released their latest commercials for the NCAA March Madness basketball tournaments, including one that encourages fans to post a video of their live viewing experience on TikTok Now. The feature is TikTok’s BeReal copycat, with a front and back camera view with a spontaneously timed notification encouraging users to share what’s really happening around them right now. Fans are also encouraged to upload their TikTok Now videos to Instagram for a chance to win tickets to the 2024 Men’s final.

đź’ˇ Insight - This is the first time we’re seeing TikTok Now promoted in a commercial and prioritized by a brand – in front of an audience of over 10.7M viewers, no less. It’s clear that this TikTok feature isn’t going away soon, even as reports of BeReal losing its shine grow. As far as brands go, TikTok Now makes a lot more sense for a presence than BeReal. TikTok is already a strong home for brands and allows brands to easily advertise to their audience. If TikTok Now isn’t on your content roadmap, now’s the time to consider adding it.

✏️ Write Your Next LinkedIn Article with AI

đź“° TL;DR - LinkedIn is introducing a new feature they’re calling “collaborative articles” to encourage users to share ideas and engage on the platform. LinkedIn provides AI-powered conversation starters then uses their Skills Graph tool to match each article with relevant member experts to contribute more of their own lessons and professional advice. Contributors who participate can earn a new Community Top Voice badge in their skill areas.

đź’ˇ Insight - LinkedIn says that this feature comes from the idea that starting is harder than joining… and they’re not wrong. This feature will take the anxiety and stress out of a lot of the content creation process for many people. Plus contributing to a collaborative conversation can be the entry-point into professional communities that might otherwise be challenging to find your foot in. While AI features can be a bit buzzy these days, this is one I’m really excited to try out.

*Want to get in front of our audience of Founders & Marketers? Click here…

♻️ Sam’s Club Adds Retargeted Ads to Their Retail Media Network

đź“° TL;DR - Big-box U.S. retailer Sam’s Club made real-time targeted display advertising available across 10k+ of sites through their retail media offering, Sam’s Club Member Access Platform. By using data from Sam’s Club members, such as exact data on purchase history or basket size, the retargeted ads offer better personalization by targeting customers who have not yet made a purchase. Sam’s Club also claims they stop serving ads once they’ve made a related purchase, even if they’re not on Sam’s Club channels, easing the annoyance many customers often face online shopping.

đź’ˇ Insight - Retail media offerings are becoming increasingly popular with many retailers bringing operations in-house. It makes sense for the retailers to maximize this potential opportunity, but time will tell how it translates to the brand experience. There seems to be value in reaching a hyper-specific audience for each retailer, but whether or not there’s a big different between Sam’s Club and, say, Walmart’s media network is open for debate. Point being: get used to more and more retailers opening up this offering and prepare to decipher which one is best for your brand.

🤖 HubSpot’s Bringing AI to Your CRM

đź“° TL;DR - If you use HubSpot, get excited to welcome AI tools into your marketing toolbox. HubSpot has launched two new features powered by AI systems from OpenAI.

Content Assistant, launching in private beta, helps teams create and share content faster by suggesting blog titles and completing a blog post outline, writing content in a flash, and streamlining content marketing workflows into one place.

ChatSpot.ai, launching in public alpha, helps customers complete tasks using a natural language chat-based experience. Such tasks include adding contacts to your HubSpot CRM, creating custom reports for marketing or sales, and drafting effective, personalized sales emails.

đź’ˇ Insight - I feel like a broken record when I say, it was only a matter of time before HubSpot added AI features. Which is not to say that it’s not exciting – just that you need to determine what’s useful for your company and what’s just a shiny new thing. These features feel primed for small businesses or anyone who has a small team. These could really come in handy in lieu of content creators on your team or a sales project manager. And the fact that it’s easily built into the HubSpot platform? Might as well give it a try.

🤝 Why Creators Should Be Part of Your Team

đź“° TL;DR - According to a Q1 2023 Sprout Social survey, 79% of marketers plan to spend up to 50% of their total social budget on content creators while another 39% work with creators on a monthly basis. It’s safe to say that we’re finally seeing the deep value of content creators in brand marketing. So, if that’s true, why not treat them like part of your team?

Creators are at the front lines of social media and can help translate audience desire with product development needs. Here are some examples of what success can look like when brands co-create with creators:

  • The Shutterfly Collective - a collab between Shutterfly and popular creators to create over 4k new designs for customizable products

  • Tabitha Brown for Target - a line of apparel, home goods, office supplies, food, and more in collaboration with influencer Tabitha Brown

  • Tabasco x Tinx - an avocado green hot sauce dressing created with influencer Tinx as a result of her DIY dressing for her Chipotle bowl

** If you also want to get in front of our audience, fill out this short form.

Did you learn something new from today's newsletter?

Login or Subscribe to participate in polls.

Some things in this newsletter (particularly the things with a *) may be a sponsored post or Growth Daily LLC may be getting a small commission if you sign up.