📰 Growth Daily - Tuesday, Mar 28

🪦 The Major Digital Media Dream is Dead

📰 TL;DR - After years of trying to consolidate to better compete with major digital advertising players like Google and Facebook, the most well-known digital media companies (Buzzfeed/Vice/Vox/Bustle) are calling it quits on consolidation efforts and doubling down on the value they each individually bring. Advertising pros are pessimistic that these media companies will ever combine. The move echoes what’s happening in the streaming space with companies like Netflix, Disney, and Warner Bros. Discovery emphasizing what makes them different.

💡 Insight - While a consolidation effort could be a win for advertisers, it’s kind of exciting to see media companies abandon these endless efforts and prioritize their own value. Imagine the powerful advertising tools they could create with their unique user data… well, as 2010 Justin Bieber would say, never say never.

➡️ You can read the article here...

🤳 How to Get UGC Creatives Starting From $50 per Asset*

📰 TL;DR - Finding the right UGC creators and influencers for your brand can be tough. But with Insense, it’s easy! Their curated marketplace has 20,000+ high-quality, vetted UGC creators and micro-influencers.

Insense is trusted by 1,400+ eComm brands who use the platform to easily brief and chat with creators, build long-term relationships with influencers (aka brand ambassadors), get a steady flow of UGC assets, and work with influencers on organic posting and whitelisting campaigns on IG, FB, and TikTok.

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🦾 Bing’s OpenAI Challenges Google

📰 TL;DR - Microsoft’s addition of OpenAI’s technology integrated with Bing search has helped it compete better against search leader Google, according to analytics firm Similarweb. Page visits on Bing have risen 15.8% since Microsoft unveiled the AI-powered version, compared with an almost 1% decline for Google.

App downloads for Bing have also jumped 8 times globally after the AI integration compared to downloads for the Google app falling 2% in the same period.

💡 Insight - Should you move all of your search ads to Bing instead of Google? Not so fast. It’s hard to imagine that Google won’t be catching up to Microsoft soon as they unveil their own AI integrations. But since we’re all for diversifying ad spend over here, these reports might just be the proof you need to get your Microsoft ad plan across the table.

➡️ You can read the article here...

👽 Reddit Ads Manager Adds 6 New Features

📰 TL;DR - Reddit recently announced updates to its Ad Manager with changes effective immediately. The updates offer specific improvements for self-service clients and international advertisers including:

• Simple Campaign Creation

• Automated Ad Creation

• Multi-Currency Support

• Improved Community Search

• Reporting Retention

• Bulk Edit Improvements

💡 Insight - These updates all seem like commonplace for a major social network to provide, so it’s about time Reddit added them. With these efficient and time-saving features, more advertisers should be taking Reddit seriously as a means for leads and conversions. Is Reddit a part of your ad strategy?

➡️ You can read the full list of features here...

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Some things in this newsletter (particularly the things with a *) may be a sponsored post or Growth Daily LLC may be getting a small commission if you sign up.