📰 Growth Daily - Tuesday, Mar 21

Tuesday's news, tips, & tools you need to know

Author

Nicole Tabak
March 21, 2023

🏀 How The NBA Increased Email Conversion Rates By 63%

📰 TL;DR - The NBA recently released details on how they worked with Movable Ink to create dynamic content including a mix of real-time game content, personalized banners, image personalization, and gamification to engage fans. Their dynamic, personalized efforts boosted CTRs on email campaigns by 42% and conversion rates by 63%. The league used fan engagement activities to identify each fan’s interest then personalize email communications accordingly.

💡 Insight - Personalized efforts always win out, but it’s often hard to justify the extra expense in budget, time, or effort. And while the NBA probably has the best chance of succeeding in allocating those extra expenses, it’s still a useful case study in how to personalize at scale… aka, it doesn’t have to be overly complicated to go the extra mile.

📈 How Five The Label Achieved 5x ROI

📰 TL;DR - Using Particl, Five The Label, an activewear brand gained valuable insights into their competitor's sales, inventory, and product data. By understanding their competition's successful products, they were able to launch a new product that sold out the same day and became their best-selling product of all time!

“After we made these moves, the sales numbers were astronomically larger on this one item. It ended up out-performing our top product by 300%, and remains a staple for our customers.” - Lisa Wilson, Five The Label COO

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🏛️ Can TikTok Influencers Influence The U.S. Government?

📰 TL;DR - In a last ditch effort, TikTok is sending dozens of TikTok creators to Washington D.C. for three days this week to lobby against the forced sale of the company. The effort is in response to President Biden’s move towards potentially banning TikTok in the U.S. unless the company is sold away from Chinese owners. The creators – traveling on TikTok’s dime – will hold a press conference on Wednesday while TikTok CEO Shou Zi Chew is slated to testify before the House on Thursday.

💡 Insight - Just scrolling the FYP the past few days you may have seen more and more content from creators and audiences as a call to the U.S. government to leave TikTok alone. This effort in bringing creators and influencers to the front lines is a natural extension of that. Time will tell whether the effort works, but we could see more shakeups in this situation very, very soon…

🤑 How Much Do Creators Make In 2023?

📰 TL;DR - Social media management platform Later just released their latest Creator Rates Report including an analysis of over 500 creators (in collaboration with Mavrck) and over 31k posts to find out exactly how much money creators are making from social media. Here’s some of the top takeaways:

  • 74% of creators are part-time monetizers – actually, 7 in 10 creators still maintain full-time jobs

  • Creators who diversify their income streams across all social platforms have a higher earning potential

  • 72% of creators only started monetizing in the past two years

  • 48.2% of creators initially set their prices by guessing their rate and adjusting over time

  • Creators rank personal interest in a brand as their main reason for pursuing a partnership (76% of creators)

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