📰 Growth Daily - Tuesday, Jan. 10

Today's 5 news, tips, & tools you need to know

January 10, 2023

1 - Instagram Kills Shopping Button From Main Navigation

📰 TL;DR - More than 2b people are set to see Instagram's UI changes take shape next month. The popular social platform just announced they are revamping the main navigation at the bottom of the app after the shopping tab didn't take off as it had hoped. They are replacing the shopping button with the shortcut to create content button, placing that in the middle, and shifting the Reels button one to the right.

💡Insight - It's no surprise that the shopping page didn't take off as well as Instagram had hoped! But what's interesting to us is that they are replacing it with the content creation button. Similar to the announcement below that Meta wants to increase engagement on Facebook, this swap of the shopping button to the content creation button tells us they want more people posting on the platform. The more content that's posted, the more likely users are to stay on the platform!

2 - Does Color Psychology Really Work In Marketing?

📰 TL;DR - Medium contributor Naif Ekkeri recently quoted a study in the Journal of Marketing proving that color psychology makes a huge impact on consumers' perception of a product's quality. The study found that products with red packaging were perceived as higher quality compared to products with white or yellow packaging.

The more important insight of that Medium post was the stat he quoted from the Psychology & Marketing Journal which found the ad recall rate for ads with colors in them was 85% compared to ads with mostly black and white in them. Use colors

💡Insight - This is not rocket science but a good reminder to use colors in your marketing! Most marketing is top-of-funnel marketing and TOF marketing is all about standing out, being remembered, and creating buzz. Colors are a great way to facilitate all of these things! We like to use this color breakdown before we launch any new brand, ad, or marketing collateral to help guide us.

3 - Major Updates To Facebook Messanger Are Coming

📰 TL;DR - Facebook is bringing back messaging to its main app! In 2014 they shut down messaging in the app and forced everyone to download a separate Facebook Messanger app but it seems as though many users are reporting they are now able to share posts and message from inside the Facebook app, not only the separate Messanger app.

💡Insight - If we are connecting the dots of all Meta's recent feature updates, it seems as though this is another major indication that they are focusing efforts on getting more engagement on Facebook. They are prioritizing Facebook Reels (which is basically just an extension of Instagram Reels) high up in the feed now to increase time spent on the app. And because they recognize the correlation between the most viral Instagram posts and the most shared Instagram posts via DMs, they are hoping to replicate some of that engagement for Facebook Reels, inside the standalone Facebook app.

What are we getting at? All signs point to Facebook Reels being one of the most slept-on content opportunities of Q1....

4 - Google Algo Changes Taking Longer Than Expected

📰 TL;DR - The largest search engine in the world's "helpful content update" took effect on Dec 5th and their "link spam update" on Dec 14th. They were supposed to be fully implemented within two weeks but Google's Search Liason just mentioned that the updates might not be fully implemented until the end of January.

💡Insight - Search marketers or any brand investing in SEO for that matter, typically like to correlate a drastic change in keyword rankings to the end of Google's algo updates taking full effect. This means that it has very hard to tell if any recent drastic swings in keyword rankings are from the update or something else. So, for this update, you might have to wait a few more weeks!

5 - How To Get a 49% Response Rate On Your Cold LinkedIn Messages

📰 TL;DR - Bruce Merrill recently revealed his lead gen agency's 7-step strategy for generating a 74% acceptance rate & 49% response rate on their cold LinkedIn engagements. Some of the standouts were:

  1. Saying their locality & job role in the connection request

  2. Asking what their real pain is in message 2

  3. Including social proof in message 3

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