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- đź“° Growth Daily - Tuesday, Feb 28
đź“° Growth Daily - Tuesday, Feb 28
Tuesday's news, tips, & tools you need to know
Nicole Tabak
February 28, 2023
🎯 LinkedIn Adds Interest Targeting To Ads
📰 TL;DR - There are now more ways to reach your perfect B2B buyer with LinkedIn’s new broad targeting towards Interests. Advertisers will now be able to target users based on their self-identified interests in 400+ professional interest categories across technology, finance, cybersecurity, and more.
💡 Insight - Ads work best when they’re sent to an accurate audience. So with 20+ new service interest attributes and 120+ new product interest attributes, there’s plenty of ways to hone in on your key consumer. This is a huge gain for advertisers and a win for users who will see more ads that are useful and pertinent to them. How will this move change your LinkedIn strategy?
🗞️ The Only Other Source Of News You Need*
You get your growth marketing news from us, so that box is checked! But what about your general tech and business news? TechCrunch only covers stories of capital raises. CNBC only covers business news with a financial angle. Wired is too obsessed with AI. You need something that combines all of these and more, in fun and though provoking way.
Enter The Hustle!
More than 2.8 million people get The Hustle delivered to their inbox every day for free as their source of business and tech news. We love The Hustle because they take deeper cuts than most tech/business news outlets into the stories that shock co-workers and ignite interesting conversations!
*Want to get in front of our audience of Founders & Marketers? Click here…
🤖 Do Customers Actually Care About AI in Products?
đź“° TL;DR - AI is everywhere but especially in product marketing. It feels like an easy win for a business: just throw some AI in the messaging. Pricing and retention expert Patrick Campbell put that to the test and collected data from 2.4k customers to find out if people even care if a product has AI. The results?
Using AI in sales/marketing copy boosts willingness to pay by 17%
82% of people said they would choose a product with AI over one without
If you can incorporate AI into your company, do it
But be mindful of being too trendy! Remember “blockchain” being THE keyword? Interest has now plummeted…
🌮 How TikTokers Changed Chipotle’s Menu
đź“° TL;DR - Chipotle Mexican Grill announced the launch of their newest menu item later this week: the Fajita Quesadilla. Available for a limited time, the meal began as a menu hack by TikTok creators Alexis Frost and Keith Lee before going viral with people requesting the item at their local stores nationwide. The quesadilla can be ordered Frost-style or Lee-style to pay homage to the specifications of each creator.
💡 Insight - Other than the new item sounding absolutely delicious, it’s also brilliant. Viewers of Frost and Lee complained that their local stores stopped allowing the menu hack, and instead of continuing that frustrating customer service, corporate listened. Time will tell how this translates to actual sales, but if the TikTok hype is any indication, this feels like a no-brainer move on Chipotle’s part.
This is an excellent example of how social media can be utilized for more than just outbound promotion. Sure, it could’ve just been a fun internet trend. But by listening to audiences and taking their opinions seriously, Chipotle’s simply continuing to ride this wave the fans built. So, if your audience is telling you something… listen.
🤓 If 2m People Read A Free Newsletter Every Morning…*
They must be getting some sort of value from it! We are talking about The Hustle, our favorite morning paper that takes deep cuts into business, tech, and market stories. It has a good mix of:
Unique spins and explanations on breaking tech news like what is a stock buyback and why is every publicly traded company doing it these days?
Long form data-driven insights into things like the most-booked Airbnb in the world and the economics behind a millionaire 7 year old Youtuber’s business.
It’s fair to say they share the most unique insights and stories in business and tech every morning. The best part? It’s totally free!
** If you also want to get in front of our audience, fill out this short form.
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